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Trending short videosHand-drawn snow closure map alert
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@wsdot EXPECT CHALLENGING CROSS-STATE TRAVEL TODAY. IF YOU DON鈥橳 NEED TO TRAVEL, DON鈥橳. Gosh, who ordered the snow?! 馃憖 I-90 WILL REMAIN CLOSED OVERNIGHT in both directions from North Bend to Ellensburg (MP 34-106). The highway has severe compact snow and ice, making for treacherous driving conditions with more weather on the way. Spring storms bring freeze/thaw/freeze conditions, essentially turning I-90 into an ice rink. Normally, we would bring resources in from the lowlands to assist, but there is snow in those areas and those resources are not available. US 2 at Tye River Road (MP 51) is CLOSED in both directions due to a collision involving a snowplow. No estimated time to reopen. This means that, as of Friday morning, the only cross-state routes fully open are US 12 and SR 14 near the Oregon border. Again, if you don鈥檛 need to travel today, don鈥檛. More updates: SR 410 is CLOSED in both directions from Enumclaw to Greenwater due to trees over the roadway. No estimated time to reopen. CHAINS REQUIRED FOR ALL VEHICLES EXCEPT AWD - US 2 Stevens Pass - US 97 Blewett Pass - US 12 White Pass (traction tires) IMPORTANT: Conditions change quickly, and I wouldn鈥檛 rely on this post for the most up-to-date information. Your best bet for real-time conditions is our travel map: https://wsdot.com/Travel/Real-time/Map/ or mountain pass reports: https://wsdot.com/travel/real-time/mountainpasses/ (On Instagram, you can screenshot this caption and click the links on the screenshot). And for those wondering: We haven鈥檛 a chance to talk to Steve today. He鈥檚 based in Spokane, and they got some snow, so even if he鈥檚 not plowing, he鈥檚 probably making snow angels somewhere. Sleeveless, as always.

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Video #21156 路 Carousel

Hand-drawn snow closure map alertfrom @wsdot

[01]

Overview

A highly engaging, intentionally unpolished visual alert from a transportation department using crude, hand-drawn text and doodles over a state map to announce severe winter weather road closures, effectively using humor to boost the reach of a critical public safety message.

[03]

Related videos

[04]

Classification

Format
Concepts
Public Service Announcement
Elements
Graphic OverlayText Overlay
Account

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook 路 45%

SNOW ROADS CLOSED

Verbal hook 路 25%

EXPECT CHALLENGING CROSS-STATE TRAVEL TODAY. IF YOU DON鈥橳 NEED TO TRAVEL, DON鈥橳.

Visual hook 路 30%

The massive, aggressively scrawled handwritten text in stark black and red over a boring, standard state map creates an immediate pattern interrupt. The addition of a tiny, panicking stick figure adds a layer of unexpected humor to a serious alert.

Themes

  • Winter Weather
  • Travel Safety
  • Institutional Humor
  • Urgency

Techniques

  • Digital Annotation
  • High Contrast Typography
  • Intentional Lo-Fi Design

Trends

  • Unhinged corporate social media
  • Meme-ified public alerts

Post caption

EXPECT CHALLENGING CROSS-STATE TRAVEL TODAY. IF YOU DON鈥橳 NEED TO TRAVEL, DON鈥橳. Gosh, who ordered the snow?! 馃憖 I-90 WILL REMAIN CLOSED OVERNIGHT in both directions from North Bend to Ellensburg (MP 34-106). The highway has severe compact snow and ice, making for treacherous driving conditions with more weather on the way. Spring storms bring freeze/thaw/freeze conditions, essentially turning I-90 into an ice rink. Normally, we would bring resources in from the lowlands to assist, but there is snow in those areas and those resources are not available. US 2 at Tye River Road (MP 51) is CLOSED in both directions due to a collision involving a snowplow. No estimated time to reopen. This means that, as of Friday morning, the only cross-state routes fully open are US 12 and SR 14 near the Oregon border. Again, if you don鈥檛 need to travel today, don鈥檛. More updates: SR 410 is CLOSED in both directions from Enumclaw to Greenwater due to trees over the roadway. No estimated time to reopen. CHAINS REQUIRED FOR ALL VEHICLES EXCEPT AWD - US 2 Stevens Pass - US 97 Blewett Pass - US 12 White Pass (traction tires) IMPORTANT: Conditions change quickly, and I wouldn鈥檛 rely on this post for the most up-to-date information. Your best bet for real-time conditions is our travel map: https://wsdot.com/Travel/Real-time/Map/ or mountain pass reports: https://wsdot.com/travel/real-time/mountainpasses/ (On Instagram, you can screenshot this caption and click the links on the screenshot). And for those wondering: We haven鈥檛 a chance to talk to Steve today. He鈥檚 based in Spokane, and they got some snow, so even if he鈥檚 not plowing, he鈥檚 probably making snow angels somewhere. Sleeveless, as always.

Text overlays

  • title 路 photo_0

    SNOW

  • alert 路 photo_0

    ROADS CLOSED