@crumbsofnyc
Instagram · Vlog
@crumbsofnyc Absolutely love matching my invites to my supper club theme and decor using @paperlesspost’s Flyer! I can design everything right on my phone and can add inspo, dress code, menu, and other details to get my guests excited, and can easily upload my guest list and track RSVPs! It’s alllll about the details #paperlesspostpartner #ad
Performance
Video #21286 · Vlog
[01]
The creator documents the end-to-end process of hosting a 'circus chic' themed supper club, seamlessly integrating a sponsored demonstration of the Paperless Post app used to design the event's invitations. The video transitions from showcasing the intricate table decor and digital planning to the actual party, featuring guests enjoying cocktails, dinner, and themed desserts.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Host a supper club with me and Paperless Post
Verbal hook · 15%
Having a really unique theme and going all out on my decor is so important to my supper.
Visual hook · 30%
A vibrant, maximalist dining table setting featuring bold red and pink stripes, lit taper candles, and exotic floral arrangements that immediately grabs attention.
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish a high-effort philosophy or standard for a specific activity to immediately attract a niche, aesthetically-driven audience.
Payoff
A satisfying montage of the final experience in action, validating the initial effort and ending on a memorable, highly visual concluding detail.
[08]
The structural pattern this video runs on
Framework
The Aspirational Event Blueprint
Seamlessly integrating a sponsored digital tool as the foundational step in achieving a highly aesthetic, aspirational real-world result.
The Digital Foundation
Introduce a digital tool or product as the essential first step that sets the tone and organization for the physical task.
The Feature Deep-Dive
Showcase specific, customizable features of the tool that directly translate to the real-world aesthetic, proving its utility and ease of use.
The Physical Translation
Transition from digital planning to physical execution, showing the aesthetic concept coming to life in the real world through a montage of setup actions.
The Detail Escalation
Highlight the final, intricate touches right before the climax to build anticipation and showcase the creator's expertise.
Absolutely love matching my invites to my supper club theme and decor using @paperlesspost’s Flyer! I can design everything right on my phone and can add inspo, dress code, menu, and other details to get my guests excited, and can easily upload my guest list and track RSVPs! It’s alllll about the details #paperlesspostpartner #ad
title · beginning
Host a supper club with me
branding · beginning
and Paperless Post
Having a really unique theme and going all out on my decor is so important to my supper. And I love getting my best excited with a really beautiful invite that I make using the paperless post flyer. A great part about it is that I can literally make these invites right on my phone, and it's so easy to customize everything to match my theme perfectly. I can add different sections for event details and I love adding an inspo section where I can upload really fun photos for my camera roll just to give my guests a peek into the general vibe. I also love adding things like menu and dress code and it's so easy to upload your guest list right on your phone and send it via email. I am absolutely obsessed with stripes right no, and the combination of pink and red is my favorite. So I wanted to do kind of like a circus sheath, and it was so much fun to see how this tablescape came together. And getting the finishing touches ready before the guests come in the last hour is always an absolute better dream. I always love to do a martini in this martini fountain. And this time, I chose an appletini, which is absolutely delicious. Yes after we had a few cocktails, we gathered around my dining room table for tier more good conversation, good best, finished up the night with the cutest service time cupcakes that were delicious red. Literally just the best night ever.