@brittney_saunders WIN 1 OF 4 DOUBLE PASSES TO FAYT ESTATE - THE HOTTEST EVENT OF THE YEAR 🌵🎡✨
Fayt is launching our biggest collection ever this April and to celebrate, we’re hosting our first ever large scale creator event - but what’s a Fayt event without including community?
THE PRIZE:
• 4 double passes to Fayt Estate (8 winners total)
• Prize includes a 2 night stay in Burleigh Heads
• Transfers from Burleigh to Byron Bay & Back (event location)
• Winners receive 1 x outfit from the Fayt Estate edit to wear to the event
• A goodie bag each filled with gifts from Fayt & brands featured at Fayt Estate
• The trip of a lifetime and VIP access to an event you’ll never forget
WHEN:
• Fayt Estate is happening on Saturday, April 11
• The 2 nights accomodation is on April 10th & 11th
• Please ensure you are available on these dates before entering
HOW TO ENTER:
• Ensure you are following @faytlabel on Instagram & TikTok
• Join our Fayt Society FB group
• Follow the link in our bio (or on our website) and complete our online entry form to complete your entry, telling us in 25 words or less why you & your bestie deserve to win
• BONUS ENTRY: post a Reel or TikTok telling us why you’d love to come! The more creative the better! A video is not a requirement of entry, but you’ll be sure to stand out!
COMPETITION CLOSES:
• Competition closes Sunday, March 22nd @ 11:59PM AEST - you have 1 week to get your entries in!
TERMS & CONDITIONS:
• Open to people based in Australia
• Must be 18+ to enter
• Find the full competition T’s & C’s on our website
We are beyond excited to be hosting our first ever large scale event and can’t wait to see some of you there - get those entries in and get ready for Fayt Estate!
#FaytEstate #FAYT
Giveaway announcement with giant propfrom @brittney_saunders
[01]
Overview
The creator, representing a fashion brand, stands outside an aesthetic estate holding a giant ticket prop to announce a major giveaway for an upcoming brand event. She hooks the viewer with a direct address, cuts to B-roll of models showcasing the brand's clothing, and then walks the viewer through the specific, multi-step entry requirements (following accounts, joining a Facebook group, and filling out a form) using dynamic cuts and continuous text overlays.
Stop what you're doing. This is your official invitation to Fayt Estate.
Visual hook · 5%
A woman in a brown dress and sunglasses stands outdoors in front of an aesthetic estate holding a massive, oversized brown ticket prop, creating immediate visual intrigue.
[06]
Hook template
Steal this for your own video
Stop what you're doing. This is your official invitation to [brand event or giveaway].
— Stop what you're doing. This is your official invitation to our biggest skincare giveaway ever.
— Stop what you're doing. This is your official invitation to our exclusive fitness challenge launch.
— Stop what you're doing. This is your official invitation to our annual home decor pop-up event.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An aggressive verbal command paired with an oversized, visually striking prop to immediately halt scrolling and establish importance.
Payoff
Directing the highly primed viewer to the final destination (e.g., a link or form) to complete the conversion loop.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Fake-Out Giveaway Funnel
Leveraging a high-value prize announcement with a pattern-interrupt prop, followed by a humorous fake-out that lowers the barrier to entry before delivering clear call-to-action steps.
1
The Value Proposition
Clearly outlining the high-value reward and painting a picture of the experience (often using aspirational b-roll) to build intense viewer desire.
2
The Friction Fake-Out
Introducing a high-friction requirement (like making a purchase) only to immediately retract it as a joke, creating psychological relief, building trust, and making the actual requirements feel effortless by comparison.
3
The Conversion Roadmap
Breaking down the actual, low-friction entry requirements into a numbered, easy-to-follow list, keeping the viewer engaged through clear progression.
Themes
Community building
Brand loyalty
Exclusivity
Excitement
Techniques
Oversized props
B-roll cutaways
Direct call-to-action
Text-driven narrative
Trends
Brand creator events
Multi-step social giveaways
Post caption
WIN 1 OF 4 DOUBLE PASSES TO FAYT ESTATE - THE HOTTEST EVENT OF THE YEAR 🌵🎡✨
Fayt is launching our biggest collection ever this April and to celebrate, we’re hosting our first ever large scale creator event - but what’s a Fayt event without including community?
THE PRIZE:
• 4 double passes to Fayt Estate (8 winners total)
• Prize includes a 2 night stay in Burleigh Heads
• Transfers from Burleigh to Byron Bay & Back (event location)
• Winners receive 1 x outfit from the Fayt Estate edit to wear to the event
• A goodie bag each filled with gifts from Fayt & brands featured at Fayt Estate
• The trip of a lifetime and VIP access to an event you’ll never forget
WHEN:
• Fayt Estate is happening on Saturday, April 11
• The 2 nights accomodation is on April 10th & 11th
• Please ensure you are available on these dates before entering
HOW TO ENTER:
• Ensure you are following @faytlabel on Instagram & TikTok
• Join our Fayt Society FB group
• Follow the link in our bio (or on our website) and complete our online entry form to complete your entry, telling us in 25 words or less why you & your bestie deserve to win
• BONUS ENTRY: post a Reel or TikTok telling us why you’d love to come! The more creative the better! A video is not a requirement of entry, but you’ll be sure to stand out!
COMPETITION CLOSES:
• Competition closes Sunday, March 22nd @ 11:59PM AEST - you have 1 week to get your entries in!
TERMS & CONDITIONS:
• Open to people based in Australia
• Must be 18+ to enter
• Find the full competition T’s & C’s on our website
We are beyond excited to be hosting our first ever large scale event and can’t wait to see some of you there - get those entries in and get ready for Fayt Estate!
#FaytEstate #FAYT
Text overlays
title · beginning
Stop what you're doing
title · beginning
This is your official invitation to Fayt Estate
branding · beginning
FAYT ESTATE 11.04.2026 | BYRON BAY, NSW
informational · beginning
Fayt is giving away four double passes so you
informational · beginning
and your bestie will have a chance to attend
informational · beginning
the hottest event of the year
informational · middle
For your chance at winning one of four double
informational · middle
passes to Fayt Estate in Byron Bay on April 11th
informational · middle
plus two nights accommodation in Burleigh Heads
informational · middle
here's what you need to do
informational · middle
Step one: place an order
informational · middle
I'm just kidding
informational · middle
We're not even gonna make you place an order for this
informational · middle
It's free to enter
call-to-action · middle
Actual step one: make sure you're following
call-to-action · middle
@faytlabel on both Instagram and TikTok
call-to-action · end
Step two: make sure you join our Fayt Society
call-to-action · end
group on Facebook
informational · end
It's quite literally the coolest group to
informational · end
be a part of anyway
call-to-action · end
Step three: fill out our online entry form
call-to-action · end
which you'll find linked in our bio
Transcript
Stop what you're doing. This is your official invitation to fade a chance. Fate is giving away four double passes, so you and your bestie will have a chance to attend the hottest event of the year. For your chance at winning one of four double passes to Fate Estate in Byron Bay on April 11, plus two nights accommodation in Burleigh Heads, here's what you need to do. Step one, place an order I'm just kidding. We're not even gonna make you place an order for this. It's free to enter. Actual step one, make sure you're following Faith on both Instagram and TikTok. Step two, make sure you join our Faith Society group on Facebook. It's quite literally the coolest group to be a part of anyway. Step three, fill out our online entry form, which you'll find links in our
Giveaway announcement with giant prop | Viral Hooks
