@caitscookiess
TikTok · Vlog
@caitscookiess how i promoted my business to get orders! #bakeryowner #businessowner #businesstips #bakerytips #businessgrowth #growth #marketingtips #marketinggrowth #fyp #bakertips #bakersoftiktok
Trending short videosNumbered tips for business growth
The edit1 shot · 5 text
Shots Text1:13
Performance
- Views
- 331.1K
- Likes
- 33.4K
- Comments
- 317
- Engagement
- 10.2%
- Outlier
- 1.9×
- Length · 6 May 2025
- 1:13
Video #2175 · Vlog
Numbered tips for business growthfrom @caitscookiess
[01]
Overview
The creator explains the top three strategies she used to grow her small cookie business to over $1,000 in weekly orders within three weeks. She details her consistent TikTok posting schedule, her strategy of bringing her product everywhere for sampling, and the importance of doing pop-up markets, all while showing behind-the-scenes footage of her packing orders and baking.
[02]
Simple outline
- 1Hook with specific achievement
- 2Systematize the first method
- 3Systematize the second method
- 4Systematize the third method
[03]
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Classification
Format
Concepts
Elements
Account
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 48%
how did I get over $1,000 worth of orders a week in my small business within just three weeks of starting
Verbal hook · 27%
How did I get over a thousand dollars worth of orders a week in my small business within just three weeks of starting?
Visual hook · 25%
A top-down shot of a glass table with multiple white bakery boxes filled with cookies, with bright lights reflecting off the glass surface, creating an appealing and professional product display.
[06]
Hook template
Steal this for your own video
How did I get in my within just of starting?
- — How did I get over 500 paying clients in my freelance design business within just six weeks of starting?
- — How did I get over $10,000 in monthly recurring revenue in my online fitness coaching business within just 30 days of starting?
- — How did I get over 200 five-star reviews in my pressure washing business within just two months of starting?
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An attention-grabbing question that states a specific, impressive, and quantifiable achievement in a short timeframe, creating immediate curiosity about the method.
Payoff
The video concludes after delivering the final promised tip, leaving the viewer with a clear, multi-pronged, and actionable playbook they can apply to their own goals.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Achiever's Playbook
The creator presents a highly desirable, specific achievement and then breaks down the exact, numbered strategies they used to accomplish it, positioning themselves as a relatable guide while showing visual proof of their process.
- 1
The Promise of the Playbook
The creator explicitly states they will reveal a numbered list of reasons or strategies for their success, setting clear expectations for the viewer and framing the content as a valuable guide.
- 2
Strategy 1: The Foundational Habit
The first item in the list is presented. It's a low-barrier, high-consistency action that anyone can start immediately. The creator justifies its importance and preemptively answers a common question or objection related to implementing it.
- 3
Strategy 2: The Real-World Integration
The second item is presented. This strategy moves from the digital or abstract to the physical world, showing how to leverage everyday interactions and environments to achieve the goal.
- 4
Strategy 3: The High-Impact Event
The third item is presented as a 'game changer.' This strategy involves a more significant, event-based action that requires more planning but yields substantial results, escalating the level of commitment and potential payoff.
Themes
Techniques
Post caption
how i promoted my business to get orders! #bakeryowner #businessowner #businesstips #bakerytips #businessgrowth #growth #marketingtips #marketinggrowth #fyp #bakertips #bakersoftiktok
Text overlays
title · beginning
how did I get over $1,000 worth of orders a week in my small business within just three weeks of starting
informational · middle
1. I posted every single day on TikTok
informational · middle
2. I literally bring my brand everywhere with me
informational · end
3. pop ups
informational · end
AN ABSOLUTE GAME CHANGER
Transcript
How did I get over a thousand dollars worth of orders a week in my small business within just three weeks of starting? I've had so many people ask how I promoted my business to get sales, and I'm gonna tell you four reasons that I did. One, I posted every single day on TikTok, like, literally better single day. If you scroll through my account, you'll see I posted one to three times a day, and I haven't missed a single day since I started. Even when the views were low in the beginning, I just kept showing up. You have to understand it takes time for people to not only see your content, but to trust your brand. And if you're wondering, what do I even post three times a day? That's the fun part. You branch out. Don't just post your product. Do voiceovers, behind the scenes, day in my life content. People love seeing the real and raw process. You don't have to go out of your way to film something crazy. Just start bringing your audience with you. Number two. I literally bring my brand everywhere with me. When I go to my summer job, I bring cookies and hand them out to coworkers. Free samples go a long way, and people try one and immediately want to order more. When people come for cookie pickups at my drop off spot, I've had strangers ask what I'm selling, and I'll pull out a business card or tell them my social media is on the spot. Every interaction you have is a chance to promote. And number three, pop ups. An absolute game changer. Pop up markets are the best way to get in front of real people, have actual conversations, and let them sample your product, and get that word-of-mouth going. I've had three sold out pop ups in my local community, and it went crazy.