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Trending short videosStand-up routine about Chipotle hacks
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@rayjlau

Instagram · Clip

@rayjlau ON TOUR- Minneapolis 3/25-27, Oxnard CA 4/4, Chicago 4/9, Milwaukee 4/12, Irvine 4/22, NJ 5/7, Honolulu 5/20, San Antonio TX 5/29-30, Boston 6/6-7, Vancouver 6/11-6/13, Austin TX 6/19-6/20, Chandler AZ 7/9-10, Nashville 8/14-8/15, Sacramento, CA 8/27-8/29, Uncasville, CT 9/10-9/12, Dallas 9/18-9/19, Raleigh NC 10/2-10/4, San Francisco 10/7-10/10, Philadelphia 10/21, Washington DC 10/22-10/24, Baltimore 10/25, Eugene OR 11/4, Portland 11/5-11/7, St Louis 12/2, Indianapolis 12/3-12/4, Los Angeles 12/9 #comedy #standup #crowdwork #chipotle #customerservice

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The edit1 shot · 1 text
Shots Text2:19

Performance

Views
3M
Likes
255.2K
Comments
1.4K
Engagement
8.5%
Outlier
62.7×
Length · 22 Mar 2026
2:19

Video #22016 · Clip

Stand-up routine about Chipotle hacksfrom @rayjlau

[01]

Overview

The comedian delivers a live stand-up routine detailing a stressful lunch experience with his brother at Chipotle. He humorously breaks down his brother's embarrassing 'Chipotle hacks' for getting extra food, specifically focusing on a manipulative technique for getting more beans, and acts out the awkward interactions with the Chipotle employees to highlight the absurdity of the situation.

[02]

Simple outline

  1. 1Establish relatable setting
  2. 2Introduce companion's weird behavior
  3. 3Escalate to specific absurd action
  4. 4React with extreme judgment
  5. 5Deliver existential punchline

[03]

Related videos

[04]

Classification

Format
Concepts
Cultural Rant
Elements
Dynamic Word-by-Word CaptionsTitle Text Hook

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Chipotle has the worst customers

Verbal hook · 35%

Everything's stressful for me.

Visual hook · 10%

Comedian standing on stage holding a microphone against a vibrant, high-contrast red curtain backdrop, immediately establishing a live performance setting.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Establish a baseline negative emotion (stress/annoyance) linked to a highly relatable, everyday setting and a specific companion.

Payoff

The immediate result of the action is shown, followed by a massive, absurd exaggeration of the long-term moral or existential consequences.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Second-Hand Embarrassment Escalator

Introduce a relatable everyday scenario, then detail a companion's increasingly absurd violation of social norms, culminating in an exaggerated moral judgment.

  1. 1

    The Premise Introduction

    Reveal the companion's overarching bizarre philosophy or goal regarding a mundane task.

  2. 2

    The Mild Example

    Provide a widely known or mild example of this behavior to ground the audience and build initial agreement.

  3. 3

    The Absurd Escalation

    Introduce the companion's highly specific, unhinged theory or justification for their behavior.

  4. 4

    The Play-by-Play Act Out

    Reenact the specific embarrassing scenario in real-time, highlighting the awkward interaction with an innocent third party.

  5. 5

    The Voice of Reason Outrage

    The narrator breaks the story to deliver harsh, exaggerated judgment on the companion's petty actions.

Themes

  • Sibling dynamics
  • Social embarrassment
  • Fast food culture
  • Life hacks gone wrong

Techniques

  • Live audience audio
  • Dynamic text overlays
  • Theatrical lighting

Trends

  • Stand-up comedy clips
  • Chipotle portion sizes discourse

Post caption

ON TOUR- Minneapolis 3/25-27, Oxnard CA 4/4, Chicago 4/9, Milwaukee 4/12, Irvine 4/22, NJ 5/7, Honolulu 5/20, San Antonio TX 5/29-30, Boston 6/6-7, Vancouver 6/11-6/13, Austin TX 6/19-6/20, Chandler AZ 7/9-10, Nashville 8/14-8/15, Sacramento, CA 8/27-8/29, Uncasville, CT 9/10-9/12, Dallas 9/18-9/19, Raleigh NC 10/2-10/4, San Francisco 10/7-10/10, Philadelphia 10/21, Washington DC 10/22-10/24, Baltimore 10/25, Eugene OR 11/4, Portland 11/5-11/7, St Louis 12/2, Indianapolis 12/3-12/4, Los Angeles 12/9 #comedy #standup #crowdwork #chipotle #customerservice

Text overlays

  • title · beginning

    Chipotle has the worst customers

Transcript

Everything's stressful for me. I had a stressful lunch recently. I got lunch with my brother. We got Chipotle. I hadn't seen him for a long time. It was the first time that I realized my better, he's very embarrassing at Chipotle. He's embarrassing there because he's one of these people. He's got all these weird Chipotle hacks to get more Chipotle. You ever meet someone like this? He's got all these hacks. He's like, dude, you gotta get a bowl. You gotta get a bowl and get more food with a bowl. I'm like, this is Chipotle. How much more food do you need? He's got all these hacks. He'll always get half black beans and half brown beans, and he's convinced you can get more beans that way. He goes, they're not not a portion. They're not trained for that. And I go, what? They're not trained. They're not Navy Seals. They best fucking they just work at Chipotle. He goes, look it up. I go, look up what? What am I looking off? I tier getting mad. And we're at Chipotle, and he's got this technique. He's like, watch this. And what he'll do is he'll ask for the black beans, and then he will not ask for the brown beans until after they scoop the black beans. You do that? You fucking sicko. She patted my bad. That's you, babe. That's you, you fucking pervert. What the hell? You psycho. He'll wait for the guy to do a full scoop and then he'll go, oh, actually, can I do half and half? And and the guy no, wait, what? What the fuck? What? And I'm watching, I'm like, this is fucking embarrassing. Why are you lying for beans? Why are you running a best scheme right now? He's scamming a 16 year old for 10 beans. He's my older better, I'm like, you're my role model? What the fuck? We sit down, he's got a better with just hella best. Look bro, didn't I tell you? I'm like, I good. He's like, we got it for free. I'm like, free but at what cost though? Our morals. Now we're not going to heaven, so now what? We go up to heaven, God's like, oh hell no, bro. It's the best people. We're the bean people.

Stand-up routine about Chipotle hacks | Viral Hooks