@lyft
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@lyft watched and ranked the best picture noms 🍿 follow us on letterboxd @ridewithlyft
Trending short videosSatirical Letterboxd review brand meme
The edit1 shot · 2 text
Shots Text
Performance
- Views
- 185.8K
- Likes
- 12.4K
- Comments
- 64
- Engagement
- 6.7%
- Outlier
- 1.6×
Video #22044 · Carousel
Satirical Letterboxd review brand memefrom @lyft
[01]
Overview
A brand marketing post by Lyft that uses a mock Letterboxd review of the upcoming F1 movie to humorously promote the experience of sitting in the backseat of a rideshare.
[02]
Simple outline
- 1Present pop culture item
- 2Assign arbitrary rating
- 3Deliver brand-centric punchline
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 65%
racing is cool but has anyone tried sitting in the backseat idk
Verbal hook · 10%
watched and ranked the best picture noms 🍿 follow us on letterboxd @ridewithlyft
Visual hook · 25%
The immediate recognition of the Letterboxd dark-mode review interface paired with an upcoming blockbuster movie poster creates an unexpected context for a rideshare brand.
[06]
Hook template
Steal this for your own video
is cool, but has anyone tried ? Idk.
- — Skydiving is cool, but has anyone tried staying home with a fresh pizza? Idk.
- — Fine dining is cool, but has anyone tried eating leftovers straight from the container? Idk.
- — Running a marathon is cool, but has anyone tried taking a nap at 2 p.m.? Idk.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Visual recognition of a popular review platform interface applied to a trending cultural topic.
Payoff
A caption or final slide CTA directing users to follow the brand's ongoing bit on the spoofed platform.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Brand-Lens Review Listicle
Hijacking a recognizable user-generated review format to critique trending pop culture items strictly through the humorous, narrow lens of the brand's core product or service.
- 1
The Subject Setup
Introduce the pop culture item being reviewed using standard title and imagery to ground the viewer in familiar territory.
- 2
The Faux-Rating
Provide a visual star rating that establishes the review format and sets up the comedic premise.
- 3
The Brand Pivot Punchline
Deliver a short, humorous text review that completely ignores the actual subject matter in favor of referencing the brand's specific use-case or product.
Themes
Techniques
Trends
Post caption
watched and ranked the best picture noms 🍿 follow us on letterboxd @ridewithlyft
Text overlays
contextual · photo_0
F1 2025
informational · photo_0
racing is cool but has anyone tried sitting in the backseat idk