@zestynews
Instagram · Carousel
@zestynews Major moves from the RoC
@zestynews
Instagram · Carousel
@zestynews Major moves from the RoC
Performance
Video #22146 · Carousel
[01]
The photo is a comedic meme structured as a fake news headline, featuring a person in a makeshift cardboard space suit to visually punch up the absurd text overlay about a fake space mission.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
REPUBLIC OF CONGO HAS DECIDED TO SEND TWO N*GGAS TO THE MOON TO FIND WATER
Verbal hook · 10%
Will it work?
Visual hook · 25%
The immediate visual absurdity of a person wearing a clearly homemade, low-budget cardboard astronaut suit juxtaposed with a serious 'NEWS' badge and a picture of the moon.
[06]
Steal this for your own video
BREAKING: has sent to .
[07]
The promise the opener makes, and how the video pays it back
Hook
Establish false authority undercut by an outrageous claim.
Payoff
User confusion or amusement drives immediate interaction.
[08]
The structural pattern this video runs on
Framework
Satirical News Bait
Disguise an absurd premise as breaking news to drive shock-value engagement.
Authority Frame
Set serious expectations using news formatting.
Absurd Premise
Deliver a highly contrasting, ridiculous headline.
Engagement Prompt
Ask a simple question to drive comments.
Major moves from the RoC
call-to-action · photo_0
SWIPE LEFT
branding · photo_0
@zestynews
contextual · photo_0
NEWS
title · photo_0
REPUBLIC OF CONGO HAS DECIDED TO SEND TWO N*GGAS TO THE MOON TO FIND WATER
call-to-action · photo_0
Will it work?