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Trending short videosShowcase highway landslide cleanup process
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@wsdot

Instagram · 10 Shot

@wsdot If we had a rock for every time we’ve been asked “why haven’t you reopened I-5 in Bellingham yet?” we’d have another landslide on our hands. In all seriousness, we hear you. Here’s what’s happening 👇 We have to stabilize an unstable slope. That starts with clearing debris and working around the “bus-sized” boulder to prepare for drilling. Some of these rocks are too large to move with equipment, so crews are using expansion grout to crack them into smaller, more manageable pieces. Crews have been performing rock scaling, using hand tools and air pillows to break off loose rock. Now that drilling equipment is on site, they’ve mapped out the spots where they will install steel dowels 15 to 25 feet deep in the slope. These dowels help stabilize the hillside so additional debris can be safely removed. While there are no impacts to southbound I-5, you may notice some new temporary fencing. That’s an added precaution to help keep additional rocks from reaching the roadway. So why can’t we tell you when the road will be reopened? Because this work happens from the top down, and conditions change as we go. We don’t know what we don’t know. Each rock we remove can reveal new cracks or more unstable slope that has to be addressed before moving forward. And this isn’t the type of work that can be done with traffic zipping by below. We know all aspects of this are frustrating. The detours on SR 11 (no freight) and SR 9 (freight allowed) aren’t the same as I-5 and we know there are impacts in local communities as local roads provide more routes. Crews are out there seven days a week doing work that doesn’t move fast, but has to be done right, or we risk uncontrolled slides and a longer closure. We’ll keep sharing progress as the work continues.

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The edit1 shot · 4 text
Shots Text0:36

Performance

Views
870.4K
Likes
48.9K
Comments
1K
Engagement
5.7%
Outlier
12×
Length · 30 Mar 2026
0:36

Video #22740 · 10 Shot

Showcase highway landslide cleanup processfrom @wsdot

[01]

Overview

The creator uses a montage of on-the-ground and aerial footage to visually answer a common public question about a prolonged highway closure. By showcasing the massive scale of the landslide, the dangerous conditions for workers suspended on ropes, and heavy machinery moving giant boulders, the video effectively explains the delay and reassures the public that stabilization efforts are actively and safely underway.

[02]

Simple outline

  1. 1State common audience complaint
  2. 2Reveal scale of problem
  3. 3Show complex resolution process
  4. 4Reassure commitment to quality

[03]

Related videos

[04]

Classification

Format
Concepts
BreakdownProcessBehind The Scenes
Elements
Montage EditingText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 35%

"Why haven't you reopened I-5 in Bellingham yet?!"

Visual hook · 65%

A dramatic aerial drone shot looking straight down at a massive landslide that has completely covered a section of a major highway, immediately establishing the massive scale of the problem.

[06]

Hook template

Steal this for your own video

Open with a straight-down aerial shot of [massive disruption] completely covering or blocking [familiar public place].

  • — Open with a straight-down aerial shot of a massive mudslide completely covering a neighborhood road.
  • — Open with a straight-down aerial shot of floodwater completely blocking a train station entrance.
  • — Open with a straight-down aerial shot of fallen trees completely covering a popular hiking trail.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Directly state the most common, frustrated question or complaint from the audience using a prominent text overlay.

Payoff

A concluding message that validates the audience's frustration while reinforcing the necessity of the complex process to ensure a safe and lasting result.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Visual Justification

Addressing a common audience complaint by providing overwhelming visual evidence of the hidden complexity behind the issue.

  1. 1

    The Reality Check

    Transition from the complaint to a wide visual establishing the massive scale of the obstacle preventing the desired outcome.

  2. 2

    The Micro-Complexity

    Show close-up, kinetic shots of the difficult, dangerous, or tedious work required to solve the problem.

  3. 3

    The Progress Demonstration

    Show tangible, dramatic action being taken to prove effort is actively happening behind the scenes.

Themes

  • Transparency
  • Public Information
  • Hard Work
  • Safety

Techniques

  • Drone videography
  • Text overlays
  • Montage editing
  • Action shots

Trends

  • Answering audience questions
  • Behind the scenes access

Post caption

If we had a rock for every time we’ve been asked “why haven’t you reopened I-5 in Bellingham yet?” we’d have another landslide on our hands. In all seriousness, we hear you. Here’s what’s happening 👇 We have to stabilize an unstable slope. That starts with clearing debris and working around the “bus-sized” boulder to prepare for drilling. Some of these rocks are too large to move with equipment, so crews are using expansion grout to crack them into smaller, more manageable pieces. Crews have been performing rock scaling, using hand tools and air pillows to break off loose rock. Now that drilling equipment is on site, they’ve mapped out the spots where they will install steel dowels 15 to 25 feet deep in the slope. These dowels help stabilize the hillside so additional debris can be safely removed. While there are no impacts to southbound I-5, you may notice some new temporary fencing. That’s an added precaution to help keep additional rocks from reaching the roadway. So why can’t we tell you when the road will be reopened? Because this work happens from the top down, and conditions change as we go. We don’t know what we don’t know. Each rock we remove can reveal new cracks or more unstable slope that has to be addressed before moving forward. And this isn’t the type of work that can be done with traffic zipping by below. We know all aspects of this are frustrating. The detours on SR 11 (no freight) and SR 9 (freight allowed) aren’t the same as I-5 and we know there are impacts in local communities as local roads provide more routes. Crews are out there seven days a week doing work that doesn’t move fast, but has to be done right, or we risk uncontrolled slides and a longer closure. We’ll keep sharing progress as the work continues.

Text overlays

  • title · beginning

    "Why haven't you reopened I-5 in Bellingham yet?!"

  • contextual · middle

    This is why... ✍️

  • informational · end

    Thanks for hanging in there with us.

  • informational · end

    We're stabilizing this slope as quickly and safely as we can.

Showcase highway landslide cleanup process | Viral Hooks