Viral Hooks
Trending short videosGolfer at The Masters clubhouse

Performance

Views
6.6M
Likes
437K
Comments
1.8K
Engagement
6.7%
Outlier
2.7×

Video #23398 · Carousel

Golfer at The Masters clubhousefrom @brysondechambeau

[01]

Overview

The photo shows a professional golfer standing on the grounds of Augusta National Golf Club, using the iconic clubhouse as a backdrop to signal his participation in The Masters tournament.

[03]

Related videos

[04]

Classification

Format
Concepts
Event Showcase
Elements
Thematic StagingProduct Placement

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 15%

Tuesday @themasters

Visual hook · 85%

The instantly recognizable Augusta National clubhouse and USA-shaped yellow flower bed serve as a massive visual hook for any golf or sports fan.

[06]

Hook template

Steal this for your own video

Frame [your subject] in front of the instantly recognizable landmark or visual symbol of [major event or community] to immediately signal they belong there.

  • — Frame a runner in front of the Boston Marathon finish line to immediately signal they belong at the race.
  • — Frame a filmmaker in front of the Cannes Film Festival red carpet to immediately signal they belong at the event.
  • — Frame a tech founder in front of the CES show floor sign to immediately signal they belong at the conference.

Themes

  • Professional sports
  • Athletic achievement
  • Iconic locations

Techniques

  • Environmental portraiture
  • Deep depth of field
  • Natural lighting

Trends

  • Behind-the-scenes sports content
  • Athlete lifestyle

Post caption

Tuesday @themasters

Golfer at The Masters clubhouse | Viral Hooks