@ethandressen
Instagram · Single Photo
@ethandressen I’m a survivor
Trending short videosRelatable coffee habit text meme
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 1.8M
- Likes
- 120.9K
- Comments
- 364
- Engagement
- 6.7%
- Outlier
- 388.3×
Video #23520 · Single Photo
Relatable coffee habit text memefrom @ethandressen
[01]
Overview
A casual, low-angle selfie of a man drinking coffee, overlaid with a humorous and highly relatable text statement about refusing to give up morning coffee on an empty stomach despite other health sacrifices.
[02]
Simple outline
- 1State broad virtuous commitment
- 2Introduce the hard boundary
- 3Reveal hyper-specific relatable vice
- 4Pair with deadpan visual
[03]
Related videos
254.6K7.3×Relatable text over static shot@trendwagoon · Relatable One Shot
1.7M43.3×Relatable joke over simple visual@trendwagoon · Relatable One Shot
967.8K34.8×Relatable text overlay over static shot@trendwagoon · Relatable One Shot
3.3M783.5×Relatable meme about loving coffee@ethandressen · Statement Carousel
4.1M2.3×Man drinking coffee in modern kitchen@jeffnippard · Lifestyle Carousel
470.4K20.5×Relatable text over static shot@trendwagoon · Relatable One Shot
290K2.9×Relatable meme about making tea@shamelesspodcast
189.1K61×Text overlay tells relatable story@federicopiccin · Relatable One Shot
923.3K3.9×Creator raids own shop hungover@thenitrobar · Day In The Life
672.8K9.9×Relatable text over coffee pour@thenitrobar · Hot Take
377.6K1.4×Barista makes hangover cure coffee@thenitrobar · Q&A Response
298.6K1.9×Relatable dating experience list punchline@livewellwithsophie · Relatable One Shot[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 70%
I'LL MAKE ALOT OF SACRIFICES FOR MY HEALTH,BUT GIVING UP DRINKING COFFEE ON AN EMPTY STOMACH WITHIN 2 MINUTES OF OPENING MY EYES IS NOT ONE OF THEM.
Verbal hook · 15%
I’m a survivor
Visual hook · 15%
Low-angle, slightly imposing selfie of the subject drinking coffee, creating a deadpan visual contrast to the dramatic and humorous text overlay.
[06]
Hook template
Steal this for your own video
I'LL MAKE A LOT OF SACRIFICES FOR , BUT GIVING UP IS NOT ONE OF THEM.
- — I'LL MAKE A LOT OF SACRIFICES FOR MY FITNESS GOALS, BUT GIVING UP LATE NIGHT SNACKING IS NOT ONE OF THEM.
- — I'LL MAKE A LOT OF SACRIFICES FOR MY BUDGET, BUT GIVING UP MY DAILY ICED LATTE IS NOT ONE OF THEM.
- — I'LL MAKE A LOT OF SACRIFICES FOR BETTER SLEEP, BUT GIVING UP SCROLLING IN BED IS NOT ONE OF THEM.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The Virtuous Setup: A text overlay establishing a general willingness to do the 'right' or 'disciplined' thing, creating a false sense of earnestness.
Payoff
The Deadpan Execution: The visual component shows the creator actively engaging in the described vice with an unapologetic or serious expression, sealing the comedic contrast.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatable Vice Exemption
Establish a broad commitment to self-improvement or discipline, then immediately undercut it by fiercely defending a hyper-specific, universally relatable 'bad' habit.
- 1
The Boundary Line
A transitional phrase that abruptly halts the virtuous setup, signaling a non-negotiable limit to the creator's discipline.
- 2
The Hyper-Specific Vice
A highly detailed, overly specific description of a common 'bad' habit or guilty pleasure that the creator absolutely refuses to abandon.
Themes
Techniques
Trends
Post caption
I’m a survivor
Text overlays
title · photo_0
I'LL MAKE ALOT OF SACRIFICES FOR MY HEALTH,BUT GIVING UP DRINKING COFFEE ON AN EMPTY STOMACH WITHIN 2 MINUTES OF OPENING MY EYES IS NOT ONE OF THEM.