@michiganstateu
Instagram · Vlog
@michiganstateu New Spartan space unlocked. 👀 Across from the Breslin Center, MSU’s new 293,000 square-foot Student Recreation and Wellness Center opens April 15. In it, Spartans have access to a climbing wall, indoor and outdoor strength and fitness spaces and a turf arena, along with multi-activity courts and an indoor track.
Performance
Video #24017 · Vlog
[01]
The creator opens with a direct-to-camera invitation to tour Michigan State University's new Student Recreation and Wellness Center. The video then immediately transitions into a fast-paced, music-driven montage showcasing the facility's diverse amenities, using descriptive text overlays on every clip to highlight specific features like golf simulators, climbing walls, pilates studios, and a turf field.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
FIRST LOOK: MSU's New Student Recreation & Wellness Center
Verbal hook · 40%
Come with me to get a first look at the new MSU Student Recreation and Wellness Center before it opens.
Visual hook · 5%
Close-up shot of the creator speaking directly to the camera outdoors, holding a wired earbud microphone to her mouth to create an intimate, vlog-style connection before cutting to the facility.
[06]
Steal this for your own video
FIRST LOOK: 's New
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera invitation offering an exclusive 'first look' at a highly anticipated new space, product, or experience.
Payoff
Concluding the rapid-fire list with a final impressive feature, leaving the viewer overwhelmed with value and anticipating the opportunity to experience it themselves.
[08]
The structural pattern this video runs on
Framework
The Rapid-Fire Exclusive Showcase
Provide an exclusive, fast-paced visual tour of a new offering, using text overlays to highlight high-value features sequentially to build overwhelming hype.
The Exclusive Invitation
Establish the creator's special access and invite the viewer to experience something before the general public.
The Value Anchor
Immediately state the overarching benefit or accessibility to frame all subsequent features as high-value.
The Feature Barrage
A rapid succession of visual clips showcasing the most impressive, diverse, or core aspects of the subject.
The Premium Surprises
Introduce unexpected, niche, or highly specialized features that elevate the subject beyond standard expectations.
New Spartan space unlocked. 👀 Across from the Breslin Center, MSU’s new 293,000 square-foot Student Recreation and Wellness Center opens April 15. In it, Spartans have access to a climbing wall, indoor and outdoor strength and fitness spaces and a turf arena, along with multi-activity courts and an indoor track.
title · beginning
FIRST LOOK: MSU's New Student Recreation & Wellness Center
informational · beginning
Fully included in MSU undergraduate tuition - classes + access = no extra cost
informational · beginning
2 full-swing simulators for year-round play
informational · middle
Dedicated cycling studios for spin classes
informational · middle
Brand new, state-of-the-art facility - built to replace IM West
informational · middle
You can rent camping, climbing and outdoor gear right from the facility
informational · middle
Natural, Michigan-inspired design
informational · middle
Built for thousands of students to use daily
informational · middle
Even the locker rooms feel elevated
informational · middle
4 full basketball courts (with flexible multi-use space) featuring different vintage Spartan logos from throughout the years
informational · end
Dedicated ping-pong alley with multiple tables and a giant paddle display
informational · end
Dedicated reformer Pilates studio
informational · end
Dedicated hammock area where you can bring your own and relax between workouts
informational · end
Active recovery and physical therapy spaces built for recovery, mobility, and injury prevention
informational · end
Indoor turf field for year-round training and games
Come with me to get a first look at the new MSU Student Recreation and Wellness Center before it opens.