Viral Hooks
Trending short videosTaking a friend surfing vlog
S

@santacruzmedicinals

Instagram · Vlog

@santacruzmedicinals Took the fogmaster himself @bigjohngolfs surfing. All heart. Should we golf later?

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The edit1 shot · 1 text
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Performance

Views
1.4M
Likes
69.4K
Comments
374
Engagement
4.9%
Outlier
7.9×
Length · 14 Apr 2026
1:10

Video #24032 · Vlog

Taking a friend surfing vlogfrom @santacruzmedicinals

[01]

Overview

The creator documents an active day out with his friend, starting with a direct-to-camera introduction, transitioning into a 5k run on the beach, and culminating in a hands-on surfing lesson where he coaches his friend through paddling and catching waves in the ocean.

[02]

Simple outline

  1. 1Introduce guest and challenge
  2. 2Reveal the added handicap
  3. 3Transition to expert's arena
  4. 4Show novice's initial struggle
  5. 5Deliver real-time coaching climax

[03]

Related videos

[04]

Classification

Format
Concepts
Journey DocumentationLifestyle Showcase
Elements
Dynamic Handheld CameraMontage EditingText Overlay

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 50%

Taking Big John Golfs surfing

Verbal hook · 45%

Taking Big John Golf's surfing. Okay? You ready?

Visual hook · 5%

Handheld selfie-style shot of two creators talking directly to the camera with high energy, establishing an immediate personal connection.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

Introduce the guest, their usual niche, and the contrasting activity they are about to attempt, immediately establishing a compelling 'fish out of water' dynamic.

Payoff

The climax of the physical attempt, ending on the chaotic, fast-paced action of success or failure, leaving the viewer entertained by the raw, unfiltered outcome.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Fish-Out-Of-Water Challenge

Taking a personality known for one specific skill and throwing them into a completely different, challenging environment while documenting their raw reaction and struggle.

  1. 1

    The Handicap Reveal

    Disclose a condition, state of mind, or prior exhausting activity that makes the upcoming challenge even more difficult, adding an extra layer of entertainment and stakes.

  2. 2

    The Arena Transition

    Verbally and visually shift from the safe zone to the expert's domain, explicitly stating the shift in power dynamic.

  3. 3

    The Hype Check

    Ask the novice for their expectations, allowing them to express naive confidence, bravado, or fear before the reality of the situation sets in.

  4. 4

    The Reality Check

    Show the novice encountering the first real physical obstacle of the activity, prompting confusion and requiring immediate, urgent guidance from the expert.

  5. 5

    The Real-Time Coaching

    The expert barks rapid-fire, step-by-step instructions as the novice attempts the core action, building kinetic tension as the viewer watches them try to execute.

Themes

  • friendship
  • outdoor adventure
  • learning new skills
  • active living

Techniques

  • handheld camera
  • vlog style editing
  • live audio capture
  • in-action POV shots

Trends

  • creator collaborations
  • lifestyle vlogging
  • authentic behind-the-scenes

Post caption

Took the fogmaster himself @bigjohngolfs surfing. All heart. Should we golf later?

Text overlays

  • title · beginning

    Taking Big John Golfs surfing

Transcript

Taking Big John Golf's surfing. Okay? You ready? I'm very excited. A little fogged up, but here we go. A little fogged up. Let's go. Let's go. Let's go. Alright. This dude got me fogged up, up and we just ran a five k down the beach. Now it's prime with Jeff. So now no you're stepping into my arena. We're gonna get you out there. You stoked? I'm excited to chase Mavericks, baby. I'm best gonna go. 10 footer. Allheart. Let's go. Dad, it's gone there. What do I do? Go through. Dude, you got it. Shit. Allheart, baby. Here we go. Alright. Let's best a little farther out. Alright. Alright. Alright. Start turning the board around. Yep. Down. Yep. Up. Oh. Got it. Pedal. Pedal. Pedal.

Taking a friend surfing vlog | Viral Hooks