@santacruzmedicinals
Instagram · Vlog
@santacruzmedicinals Took the fogmaster himself @bigjohngolfs surfing. All heart. Should we golf later?
@santacruzmedicinals
Instagram · Vlog
@santacruzmedicinals Took the fogmaster himself @bigjohngolfs surfing. All heart. Should we golf later?
Performance
Video #24032 · Vlog
[01]
The creator documents an active day out with his friend, starting with a direct-to-camera introduction, transitioning into a 5k run on the beach, and culminating in a hands-on surfing lesson where he coaches his friend through paddling and catching waves in the ocean.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 50%
Taking Big John Golfs surfing
Verbal hook · 45%
Taking Big John Golf's surfing. Okay? You ready?
Visual hook · 5%
Handheld selfie-style shot of two creators talking directly to the camera with high energy, establishing an immediate personal connection.
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce the guest, their usual niche, and the contrasting activity they are about to attempt, immediately establishing a compelling 'fish out of water' dynamic.
Payoff
The climax of the physical attempt, ending on the chaotic, fast-paced action of success or failure, leaving the viewer entertained by the raw, unfiltered outcome.
[08]
The structural pattern this video runs on
Framework
The Fish-Out-Of-Water Challenge
Taking a personality known for one specific skill and throwing them into a completely different, challenging environment while documenting their raw reaction and struggle.
The Handicap Reveal
Disclose a condition, state of mind, or prior exhausting activity that makes the upcoming challenge even more difficult, adding an extra layer of entertainment and stakes.
The Arena Transition
Verbally and visually shift from the safe zone to the expert's domain, explicitly stating the shift in power dynamic.
The Hype Check
Ask the novice for their expectations, allowing them to express naive confidence, bravado, or fear before the reality of the situation sets in.
The Reality Check
Show the novice encountering the first real physical obstacle of the activity, prompting confusion and requiring immediate, urgent guidance from the expert.
The Real-Time Coaching
The expert barks rapid-fire, step-by-step instructions as the novice attempts the core action, building kinetic tension as the viewer watches them try to execute.
Took the fogmaster himself @bigjohngolfs surfing. All heart. Should we golf later?
title · beginning
Taking Big John Golfs surfing
Taking Big John Golf's surfing. Okay? You ready? I'm very excited. A little fogged up, but here we go. A little fogged up. Let's go. Let's go. Let's go. Alright. This dude got me fogged up, up and we just ran a five k down the beach. Now it's prime with Jeff. So now no you're stepping into my arena. We're gonna get you out there. You stoked? I'm excited to chase Mavericks, baby. I'm best gonna go. 10 footer. Allheart. Let's go. Dad, it's gone there. What do I do? Go through. Dude, you got it. Shit. Allheart, baby. Here we go. Alright. Let's best a little farther out. Alright. Alright. Alright. Start turning the board around. Yep. Down. Yep. Up. Oh. Got it. Pedal. Pedal. Pedal.