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Trending short videosZendaya's intense gaze fashion portrait
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@on @zendaya takes the lead. The first collection co-created with Zendaya launches April 16. โ€œ๐‘Š๐‘’ ๐‘ค๐‘Ž๐‘›๐‘ก ๐‘ก๐‘œ ๐‘โ„Ž๐‘Ž๐‘™๐‘™๐‘’๐‘›๐‘”๐‘’ ๐‘คโ„Ž๐‘Ž๐‘ก ๐‘ ๐‘๐‘œ๐‘Ÿ๐‘ก๐‘ ๐‘ค๐‘’๐‘Ž๐‘Ÿ ๐‘š๐‘’๐‘Ž๐‘›๐‘  ๐‘“๐‘œ๐‘Ÿ ๐‘๐‘’๐‘œ๐‘๐‘™๐‘’ ๐‘Ž๐‘›๐‘‘ ๐‘๐‘’ ๐‘๐‘™๐‘Ž๐‘ฆ๐‘“๐‘ข๐‘™ ๐‘ค๐‘–๐‘กโ„Ž ๐‘ ๐‘–๐‘™โ„Ž๐‘œ๐‘ข๐‘’๐‘ก๐‘ก๐‘’๐‘ , ๐‘๐‘œ๐‘™๐‘œ๐‘Ÿ๐‘  ๐‘Ž๐‘›๐‘‘ ๐‘ก๐‘’๐‘ฅ๐‘ก๐‘ข๐‘Ÿ๐‘’๐‘ โ€. #DreamOn #Zendaya

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Performance

Views
1.4M
Likes
92.3K
Comments
340
Engagement
6.7%
Outlier
10.1ร—

Video #24499 ยท Carousel

Zendaya's intense gaze fashion portraitfrom @on

[01]

Overview

A medium close-up studio portrait of Zendaya with short, curly brown hair, looking directly at the camera with a serious, compelling expression. She is wearing a dark, button-up jacket with a contrasting light-colored collar against a plain white background. The photo serves as a promotional image for an upcoming fashion collection she co-created.

[03]

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[04]

Classification

Format
Carousel
Concepts
Hype TeaserProduct PromoEditorial Carousel
Elements
Mood LightingSolid Color BackgroundIntimate Close-Up
Account
BrandPersonal Brand
Topics
Celebrity FashionBrand MarketingProduct LaunchFashion

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook ยท 35%

@zendaya takes the lead.

Visual hook ยท 65%

The primary visual hook is Zendaya's intense and direct eye contact with the viewer, which creates an immediate and personal connection. Her striking, short curly hairstyle and the high-contrast of the dark jacket against the light collar and background also capture attention.

[06]

Hook template

Steal this for your own video

Open with a medium close-up of [featured person] making intense direct eye contact, framed against a [plain high-contrast background] and wearing [high-contrast signature styling].

  • โ€” Open with a medium close-up of a chef making intense direct eye contact, framed against a plain high-contrast background and wearing a crisp white coat.
  • โ€” Open with a medium close-up of a fitness coach making intense direct eye contact, framed against a plain high-contrast background and wearing a black training jacket.
  • โ€” Open with a medium close-up of a tech founder making intense direct eye contact, framed against a plain high-contrast background and wearing a bold, color-blocked blazer.

Themes

  • confidence
  • androgynous style
  • modern fashion
  • minimalism

Techniques

  • studio lighting
  • portrait photography
  • minimalist composition
  • direct gaze

Trends

  • celebrity collaboration
  • brand teaser campaign

Post caption

@zendaya takes the lead. The first collection co-created with Zendaya launches April 16. โ€œ๐‘Š๐‘’ ๐‘ค๐‘Ž๐‘›๐‘ก ๐‘ก๐‘œ ๐‘โ„Ž๐‘Ž๐‘™๐‘™๐‘’๐‘›๐‘”๐‘’ ๐‘คโ„Ž๐‘Ž๐‘ก ๐‘ ๐‘๐‘œ๐‘Ÿ๐‘ก๐‘ ๐‘ค๐‘’๐‘Ž๐‘Ÿ ๐‘š๐‘’๐‘Ž๐‘›๐‘  ๐‘“๐‘œ๐‘Ÿ ๐‘๐‘’๐‘œ๐‘๐‘™๐‘’ ๐‘Ž๐‘›๐‘‘ ๐‘๐‘’ ๐‘๐‘™๐‘Ž๐‘ฆ๐‘“๐‘ข๐‘™ ๐‘ค๐‘–๐‘กโ„Ž ๐‘ ๐‘–๐‘™โ„Ž๐‘œ๐‘ข๐‘’๐‘ก๐‘ก๐‘’๐‘ , ๐‘๐‘œ๐‘™๐‘œ๐‘Ÿ๐‘  ๐‘Ž๐‘›๐‘‘ ๐‘ก๐‘’๐‘ฅ๐‘ก๐‘ข๐‘Ÿ๐‘’๐‘ โ€. #DreamOn #Zendaya