@ethandressen
Instagram · Single Photo
@ethandressen This P&L statement is legit 13years old
Trending short videosMan praying over old Excel sheet
The edit1 shot · 1 text
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Performance
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- Engagement
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- Outlier
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Video #24533 · Single Photo
Man praying over old Excel sheetfrom @ethandressen
[01]
Overview
The photo is a meme that captures a relatable moment of workplace anxiety. It shows a young man in an office, with his hands together as if in prayer and eyes closed, humorously illustrating the stress of editing a legacy Excel spreadsheet, as described by the text overlay.
[02]
Simple outline
- 1State a high-stakes scenario.
- 2Show an exaggerated reaction.
- 3Create instant relatability.
[03]
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Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 55%
ME BEFORE MAKING CHANGES TO THE EXCEL SHEET THAT'S BEEN AT THE COMPANY LONGER THAN I HAVE
Verbal hook · 40%
ME BEFORE MAKING CHANGES TO THE EXCEL SHEET THAT'S BEEN AT THE COMPANY LONGER THAN I HAVE
Visual hook · 5%
A young man in an office setting with his eyes closed and hands pressed together in a prayer-like gesture, creating a humorous and exaggerated visual representation of stress before a critical task.
[06]
Hook template
Steal this for your own video
Me before that .
- — Me before deleting the folder that's been on the shared drive since 2008.
- — Me before editing the recipe that's been in the family longer than I have.
- — Me before refactoring the code no one at the company fully understands anymore.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The entire image acts as the hook. It presents a complete, self-contained joke by overlaying a text-based setup ('Me before doing X') onto a visually-based punchline (an image showing an exaggerated emotional state).
Payoff
The payoff is the immediate humor and validation the viewer feels from recognizing the shared experience. The structure requires no further slides, as the entire emotional and narrative journey is completed in a single glance.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Relatable Ritual
This framework operates as a single-frame meme, creating instant engagement by juxtaposing a highly specific, relatable, and often stressful scenario (described in text) with a universally understood, exaggerated visual reaction. The humor and shareability come from the perfect, often hyperbolic, match between the problem and the emotional response.
- 1
The Setup & Punchline Fusion
This single slide simultaneously delivers the narrative setup (the text describing a daunting task) and the punchline (the visual of a person in a prayer-like pose), collapsing a traditional story arc into one instantly understandable moment.
Themes
Techniques
Trends
Post caption
This P&L statement is legit 13years old
Text overlays
contextual · photo_0
ME BEFORE MAKING CHANGES TO THE EXCEL SHEET THAT'S BEEN AT THE COMPANY LONGER THAN I HAVE