@frend._
Instagram · 10 Shot
@frend._ Did we hit the brief? 🤩 — A bit more of a softer style than usual for us on this branding for “Gloria’s Lovestory” but we love how this restaurant’s branding turned out. — What do you make of this one? — #branding #branddesigner #brandidentity #brandingboard #brandingdesign #brandingmob #brandingagency #logodesigner #logotype #logoinspire #logoinspo #creativestudio #brandingtips #restaurantbranding #foodbranding #brandingproject
Performance
Video #2454 · 10 Shot
[01]
The video showcases the branding process for a restaurant named 'Gloria's Lovestory.' It begins by presenting a visual moodboard filled with inspirational images, illustrations, and color palettes, then transitions to reveal the final brand identity applied across various real-world items like a tote bag, menu, cap, and an A-frame sign.
[02]
[03]
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2.7M5.2×Meme text over lifestyle montage@bigclaytz · Relatable Skit
289.5K7.5×Diner features that make sense@thechelseasquarediner · Location Showcase
332.3K7×Rapid cuts showcasing restaurant food@osteriarenata · Brand Showcase
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922.9K9×Restaurant menu as movie trailer@osteriarenata · Brand Showcase
467.5K23.5×Aesthetic montage of brunch spot@melissamale · Lifestyle Showcase[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
The moodboard...
Visual hook · 75%
A rapid-fire montage of colorful and artistic images from a moodboard, featuring fast cuts, vibrant colors, and a mix of illustrations and photos.
[06]
Steal this for your own video
Rapid-fire montage of → cut to the final it became.
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate visual presentation of the source material or inspiration (a moodboard) to establish the creative starting point and generate curiosity about the outcome.
Payoff
The satisfying visual confirmation that the initial concept was successfully transformed into a polished and impressive final product, demonstrated through its practical applications.
[08]
The structural pattern this video runs on
Framework
The Concept-to-Creation Reveal
To showcase a creative process by first presenting the initial inspiration or concept, then building anticipation before revealing the final, fully-realized product or outcome in a dynamic montage.
The Aesthetic Foundation
A montage displaying the collection of ideas, colors, and styles that serve as the project's inspiration, explicitly labeled with text to frame the context for the viewer.
The Turn
A deliberate transitional screen with simple text that acts as a narrative pivot, separating the concept from the execution and heightening suspense for the reveal.
The Application Showcase
A rapid sequence of shots showing the final creation applied across various real-world contexts and products, demonstrating its versatility and aesthetic cohesion.
Did we hit the brief? 🤩 — A bit more of a softer style than usual for us on this branding for “Gloria’s Lovestory” but we love how this restaurant’s branding turned out. — What do you make of this one? — #branding #branddesigner #brandidentity #brandingboard #brandingdesign #brandingmob #brandingagency #logodesigner #logotype #logoinspire #logoinspo #creativestudio #brandingtips #restaurantbranding #foodbranding #brandingproject
contextual · beginning
The moodboard...
contextual · middle
the brand.