@chiosse
Instagram · Single Photo
@chiosse
Instagram · Single Photo
Performance
Video #25005 · Single Photo
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This is a text-based image posted as a statement from the office of Council Member Chi Ossé. It informs the public that he is being held at the 79th Precinct in Bed-Stuy and issues a call to action for people to gather there to demand his release and support Black homeowners who are victims of deed theft.
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What stops the scroll in the first 3 seconds
Title hook · 35%
STATEMENT FROM THE OFFICE OF COUNCIL MEMBER CHI OSSÉ:
Verbal hook · 45%
The Council Member is currently being held and processed at the 79th Precinct...
Visual hook · 20%
The stark, high-contrast visual of bold white text on a solid black background creates an immediate sense of urgency and importance, mimicking an official alert.
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The promise the opener makes, and how the video pays it back
Hook
A capitalized, official-sounding header that acts as a formal proclamation, establishing credibility and urgency.
Payoff
A clear, empowering directive that channels the urgency created by the situation into a specific, tangible action for the audience.
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The structural pattern this video runs on
Framework
The Urgent Bulletin
A single-slide framework that uses an official-sounding proclamation to announce a critical event, provide essential details, and issue an immediate, actionable directive linked to a broader cause.
The Situation Report
Presents the core problem or event with specific, factual details (who, what, where) to establish the reality and urgency of the situation.
The Mobilization Directive
Provides a clear, direct, and immediate call to action that instructs the audience on what to do, while simultaneously connecting that action to a larger, motivating cause.
title · photo_0
STATEMENT FROM THE OFFICE OF COUNCIL MEMBER CHI OSSÉ:
informational · photo_0
The Council Member is currently being held and processed at the 79th Precinct (263 Tompkins Ave) in Bed-Stuy. We encourage you to show up to the precinct to call for his release and support the Black homeowners whose homes are being stolen through deed theft.