@utahtransportation
Instagram · Vlog
@utahtransportation Please slow down in work zones. For the people working just feet from traffic. For yourself. And don’t forget: it’s the law, and it can cost you with doubled fines. Thanks @utahhighwaypatrol for helping us out. #NWZAW
Performance
Video #25010 · Vlog
[01]
A Utah Highway Patrol officer uses a LIDAR gun to clock multiple vehicles, including a car, garbage truck, and a school bus, speeding significantly over the 40 mph limit in a construction zone. The video displays each vehicle's speed and how much they are over the limit using text overlays. The video concludes with a PSA for National Work Zone Awareness Week, featuring a construction worker who pleads with drivers to slow down to protect the lives of the crew.
[02]
[03]
228.4K4×Wrecked car in construction zone@wsdot · Public Service Announcement
376.9K9.5×Dynamic night-time car encounter footage@krispy · Candid Spectacle
246.3K3.4×Statement followed by visual proof@wsdot · Public Service Announcement
3.3M1.7×Showcasing a uniquely modified truck@yasnoponytnoai · Showcase
904K14.5×Text setup, truck reveal punchline@jcanonbloom · Before/After Transformation
1.5M11.4×Documenting a world speed record@patina.research · Challenge
377.7KGolf cart drifting around corner@micah_diaz_ · Action Sequence
889.3K11.4×High-speed car culture montage@patina.research · Lifestyle Showcase
2.1MDifferent custom truck for weekdays@hamer4x4 · Brand Showcase
920.9KQuick cuts of a tracked truck@yasnoponytnoai · Showcase
594.5K5.7×Police chase intros car history@patina.research · Origin Story
380.9K6.8×Junkyard vs racetrack car story@patina.research · Good vs Bad[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
Let's see how fast people go through a work zone
Verbal hook · 10%
A 64 right here.
Visual hook · 35%
A highway patrol officer in a high-visibility vest stands on the side of a highway construction zone, aiming a LIDAR speed gun at oncoming traffic.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera statement posing an observational challenge that the video will proceed to answer with evidence, immediately creating an open loop for the viewer.
Payoff
The final beat delivers the emotional 'why' behind the entire video. By giving a voice to those impacted, it transforms a data-driven observation into a powerful, persuasive call to action.
[08]
The structural pattern this video runs on
Framework
The Evidence Gauntlet
To prove a thesis by presenting a rapid succession of quantifiable, real-world examples, culminating in a shocking escalation and an emotional appeal that reveals the human stakes.
The Opening Thesis
The narrator explicitly states the video's purpose: to observe and quantify a specific, common behavior, setting clear expectations for the viewer.
The Evidence Barrage
A series of quick, repetitive examples that prove the thesis. Each example follows a consistent micro-pattern, creating a satisfying rhythm and building a mountain of evidence.
The Shocking Escalation
An example is introduced that is intentionally surprising or emotionally charged (e.g., a school bus), breaking the established pattern to spike viewer attention and raise the perceived stakes of the issue.
The Statistical Gut Punch
The narrative pivots from anecdotal evidence to hard data presented via text overlays, providing objective scale and gravity to the problem being demonstrated.
The Human Consequence
The video's perspective shifts to a person directly affected by the issue, who makes a direct, emotional appeal to the camera. This grounds the data in a relatable human story.
Please slow down in work zones. For the people working just feet from traffic. For yourself. And don’t forget: it’s the law, and it can cost you with doubled fines. Thanks @utahhighwaypatrol for helping us out. #NWZAW
title · beginning
Let's see how fast people go through a work zone
informational · beginning
24 mph over the limit
informational · middle
The speed limit is 40 mph btw...
informational · middle
19 mph over the limit
informational · middle
16 mph over the limit
informational · middle
18 mph over the limit
informational · middle
20 mph over the limit
informational · middle
24 mph over the limit
contextual · middle
You driving very fast ⬇️ The crew working ⬇️
informational · end
This week is National Work Zone Awareness Week
informational · end
That might not mean much to you...but you should know
informational · end
In 2023, there were over 2,000 work zone-related crashes in Utah
call-to-action · end
Don't become part of that statistic this year
call-to-action · end
SLOW DOWN in work zones
A 64 right here. Hello. Corporal woman with Hyatt Patrol. Today, we yes a lidar to see who's speeding through the work zone. Right tier, we have a 59. So 19 over the speed limit. We have, 56 in the right rank. tier over the speed limit. We have another 58. School bus going 60. Another 64, 65. Right here. She apologized. This is our work zone, and it's it's super tight. There's there's a lot not a lot of room. And, you know, everybody out here, they've got families that they wanna go home to. And if you could just slow down as you're going through the work zone and help keep us safe, and that'll help keep you safe in turn. And please slow down and pay attention.