Viral Hooks
Trending short videosCreator gives away eight clothing capsules
W

@wisdm

Instagram · Speaker address

@wisdm New month, new wardrobe! I’m giving away $67k+ worth of my clothes to you guys, 8 curated capsule wardrobes and 4 individual items, all valuing at approximately $67,425.61! All of these clothes are ready to find new homes with you guys! Winning is easy as usual, once you’re following @wisdm, all you have to do is just like and share this video and comment what pack or individual item you want! Will it be The summer pack at approximately $5,067 worth of clothes with 150+ combinations? Or Potentially Dress pack at $6,250 with 400+ combinations? It could be the street pack at $2,280 with 25+ combinations? Perhaps the Dark street pack at $6,017 with 700+ combinations? The Vintage pack approximately at $3,418 with 100+ combinations? Maybe the Color pack at $4,657 with 20+ combinations? Could also be the Cool pack with over at $27,803 with 40+ combinations? And last but not least The Chill pack at $6,307 with 100+ combinations? But say you’re not feeling a whole new wardrobe but fancy a specific piece: We have an amazing Vintage suit from Bill Blass (Blazer: Chest: 38 inches Shoulders: 17.5 inches Length: 30 inches Sleeves: 24 inches. Pants: Waist: 31 inches Rise: 11.5 inches Inseam: 34 inches) A stunning knit dress from Y3 (Length: 50 inches Sleeves: 27.5 inches Shoulders: 15 inches size: XS) An iPhone 17 A pair of Apple AirPods Pro 3 Lmk what you want down below :)) *Giveaway ends after 7 and days and all winners will be contacted via DM* And special thanks to @clarkcoombs @bellacarosello @david.bihomora and @marlonbossetitus for being such gorgeous models

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The edit1 shot · 14 text
Shots Text1:54

Performance

Views
13M
Likes
1.2M
Comments
246.9K
Engagement
11%
Outlier
2.5×
Length · 26 Apr 2026
1:54

Video #25070 · Speaker address

Creator gives away eight clothing capsulesfrom @wisdm

[01]

Overview

The creator announces a massive giveaway of over $60,000 worth of his personal clothes. He presents eight distinct, curated "capsule wardrobes," each with a specific style theme (e.g., Summer, Dress, Street, Vintage). For each capsule, a model showcases various outfits while text overlays detail the capsule's name, approximate value, and potential combinations, before the creator explains the rules to enter the giveaway.

[02]

Simple outline

  1. 1State massive value proposition
  2. 2Systematically present categorized options
  3. 3Define simple entry requirements
  4. 4Deliver personality-driven payoff

[03]

Related videos

[04]

Classification

Concepts
Giveaway AnnouncementShowcaseRapid Fire Listicle
Elements
GiveawayText OverlayB-Roll CutawayMontage Editing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

$54,217

Verbal hook · 30%

In January, I give away $50,000 worth of my clothes.

Visual hook · 15%

The creator stands in a dramatic, high-fashion black leather outfit with exaggerated, large shoulder pads and very tall platform boots, creating an immediate and unusual visual.

[06]

Hook template

Steal this for your own video

$[dollar amount] worth of [product category] — gone.

  • — $12,000 worth of sneakers — gone.
  • — $8,500 worth of camera gear — gone.
  • — $25,000 worth of vinyl records — gone.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Escalation Hook: Establish credibility and raise the stakes by referencing a prior, smaller success and announcing an even larger, more valuable current offer.

Payoff

The Rule-Setter's Jest: A final, fourth-wall-breaking moment of self-aware humor that showcases personality, builds rapport, and creates a memorable sign-off.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Curated Value Gauntlet

To showcase a high-value giveaway by systematically presenting a series of curated, categorized prize packages, each tailored to a specific user persona, thereby maximizing audience identification and desire.

  1. 1

    The Grand Proposition

    Clearly state the core offer, quantifying the number of prizes and winners to make the opportunity feel tangible and attainable.

  2. 2

    The Value Proposition

    Frame the offer not just as a collection of items, but as a curated solution to a problem, highlighting the creator's expertise and the added value of their curation.

  3. 3

    The Categorization Gauntlet

    The main segment, a repeating loop that presents each distinct category or 'pack' of items using a consistent micro-pattern.

  4. 4

    The Bonus Round

    Introduce a secondary, smaller set of individual prizes to capture interest from viewers who may not have connected with the primary, larger options.

  5. 5

    The Call to Action

    Provide simple, low-friction instructions on how to enter the contest, making participation feel easy and accessible.

Themes

  • Generosity
  • Personal Style
  • Fashion Curation
  • Community Engagement

Techniques

  • Direct-to-camera address
  • Montage
  • Text overlay
  • Model showcase

Trends

  • Creator Giveaway
  • Capsule Wardrobe

Post caption

New month, new wardrobe! I’m giving away $67k+ worth of my clothes to you guys, 8 curated capsule wardrobes and 4 individual items, all valuing at approximately $67,425.61! All of these clothes are ready to find new homes with you guys! Winning is easy as usual, once you’re following @wisdm, all you have to do is just like and share this video and comment what pack or individual item you want! Will it be The summer pack at approximately $5,067 worth of clothes with 150+ combinations? Or Potentially Dress pack at $6,250 with 400+ combinations? It could be the street pack at $2,280 with 25+ combinations? Perhaps the Dark street pack at $6,017 with 700+ combinations? The Vintage pack approximately at $3,418 with 100+ combinations? Maybe the Color pack at $4,657 with 20+ combinations? Could also be the Cool pack with over at $27,803 with 40+ combinations? And last but not least The Chill pack at $6,307 with 100+ combinations? But say you’re not feeling a whole new wardrobe but fancy a specific piece: We have an amazing Vintage suit from Bill Blass (Blazer: Chest: 38 inches Shoulders: 17.5 inches Length: 30 inches Sleeves: 24 inches. Pants: Waist: 31 inches Rise: 11.5 inches Inseam: 34 inches) A stunning knit dress from Y3 (Length: 50 inches Sleeves: 27.5 inches Shoulders: 15 inches size: XS) An iPhone 17 A pair of Apple AirPods Pro 3 Lmk what you want down below :)) *Giveaway ends after 7 and days and all winners will be contacted via DM* And special thanks to @clarkcoombs @bellacarosello @david.bihomora and @marlonbossetitus for being such gorgeous models

Text overlays

  • informational · beginning

    $54,217

  • informational · beginning

    $60,000

  • title · beginning

    NEW MONTH NEW WARDROBE

  • informational · middle

    APPROXIMATE VALUE $67,425

  • contextual · middle

    CAPSULE 1 THE SUMMER PACK 150+ COMBINATIONS Approx: $5,067

  • contextual · middle

    CAPSULE 2 THE DRESS PACK 400+ COMBINATIONS Approx: $6,250

  • contextual · middle

    CAPSULE 3 THE STREET PACK 25+ COMBINATIONS Approx: $2,280

  • contextual · middle

    CAPSULE 4 THE DARK STREET PACK 700+ COMBINATIONS Approx: $6,103

  • contextual · middle

    CAPSULE 5 THE VINTAGE PACK 100+ COMBINATIONS Approx: $3,418

  • contextual · middle

    CAPSULE 6 THE COLOR PACK 20+ COMBINATIONS Approx: $4,657

  • contextual · middle

    CAPSULE 7 THE COOL PACK 40+ COMBINATIONS Approx: $27,803

  • contextual · middle

    CAPSULE 8 THE CHILL PACK 100+ COMBINATIONS Approx: $6,307

  • title · end

    HOW TO WIN?

  • call-to-action · end

    FOLLOW LIKE & SHARE THIS VIDEO COMMENT WHAT YOU WANT

Transcript

In January, I give away $50,000 worth of my clothes. It is now April, so I'm giving away $60,000 worth of my clothes. New month, new wardrobe. I'm giving away eight count them, eight. Again, you don't actually have to count them all out, but thank you. I'm giving away eight unique capsule wardrobes to eight lucky winners. Each capsule features pieces from my personal wardrobe that are curated by me specifically to make it easy for you to make an outfit. Capsule one, the summer pack. As the temperature outside shifts, so must your wardrobe. Featuring tank tops, swim trunks, plenty of light clothing, and plenty of sunglasses, the summer pack is designed to make you look as hot as possible while keeping you cool. Capsule two, the dress pack. Looking to be the sharpest guy in the room when you walk in with plenty of dress shirts, suit jackets, and sharp footwear, the dress pack is sure to have all the necks in your proximity snapping to get a closer look. Capsule three, the street rank. But maybe you're more chill and prefer a baggier vibe. Well, then the street pack has got you covered. Capsule four, the dark street pack. For those who like the vibe of the street rank, but want something a little less colorful, this pack is for you. Capsule five, the vintage pack. Looking for something old fashioned and classic, but still timeless and cool? Well, then the vintage pack has all of your needs. Capsule six, the color pack. If you're looking to add some color to your wardrobe, then this pack is exactly what you need. Capsule seven, the cool pack. Is your aura a bit low? Well, worry no more. With the cool pack, you'll have the tools necessary to not only farm aura, but manifest it out of thin air. And capsule number eight, the chill pack. Maybe you're just a chiller, just a big laid back guy, truly a mover in silence, discreet in your dressing, but intentional in your swag. Well, then the chill pack is just what you need. And in case your fancy remains untickled, there's a few individual items up for grabs as well. And all you have to do to win is make sure you're following this account, like and share the video, and just comment which pack you want. And if you're not following this account, you can't win. I'm sorry. I'm sorry. I don't make the rules. That is a complete lie. I literally made all the rules.

Creator gives away eight clothing capsules | Viral Hooks