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Trending short videosExplaining a wild NFL story
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@vicesports

Instagram · Greenscreen Talking Head

@vicesports The NFL Draft will never see a story this crazy. It’s the ten year anniversary of Laremy Tunsil’s shocking video that was released moments before the biggest night of his life. What unfolded was the result of a blackmailing by his own step father that resulted in millions of dollars lost on Draft Night. If that was rock bottom though, his career & growth has been ascendant since then. He’s become a pro bowl lineman & one of the highest paid in NFL history proving Draft Night is only the beginning for many players. #NFLDraft

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The edit1 shot · 2 text
Shots Text1:37

Performance

Views
225.2K
Likes
16.3K
Comments
70
Engagement
7.2%
Outlier
16.8×
Length · 23 Apr 2026
1:37

Video #25084 · Greenscreen Talking Head

Explaining a wild NFL storyfrom @vicesports

[01]

Overview

The creator narrates the dramatic story of Laremy Tunsil's NFL draft night, starting with the shocking video leak of him smoking from a gas mask bong. He explains the backstory of blackmail by Tunsil's stepfather, details the financial fallout from his draft slide, and then pivots to Tunsil's successful redemption arc, where he became a Pro Bowler and one of the highest-paid linemen in NFL history.

[02]

Simple outline

  1. 1Present shocking event
  2. 2Explain the dramatic fall
  3. 3Detail the redemption arc
  4. 4Reveal ultimate success

[03]

Related videos

[04]

Classification

Concepts
BreakdownOrigin Story
Elements
Picture-in-PictureTitle Text HookGreen Screen Composite

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 25%

WHEN LAREMY TUNSIL BROKE DRAFT NIGHT

Verbal hook · 35%

A large man is ripping a gas mask bong.

Visual hook · 40%

A shocking and unusual shot of a person wearing a full gas mask while smoking from a bong, with smoke filling the mask.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

The Visual Paradox: Juxtapose a highly controversial or confusing visual with a statement of high stakes, creating an immediate information gap and a powerful sense of mystery.

Payoff

The Full-Circle Conclusion: Anchor the story to a present-day milestone (like an anniversary) to reinforce its legendary status and provide a definitive, satisfying end to the narrative arc.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Phoenix Arc

To document a dramatic fall from grace triggered by a single catastrophic event, followed by an even more impressive redemption arc, proving that the initial failure was not the end of the story.

  1. 1

    The Epic Framing

    State the superlative nature of the story ('the most shocking/insane ever') and explicitly outline the promised narrative arc (e.g., 'fall and rise') to manage viewer expectations and promise a satisfying conclusion.

  2. 2

    The Context Drop

    Provide essential background information on the protagonist and the circumstances that created the vulnerability for the coming crisis.

  3. 3

    The Point of No Return

    Detail the specific, dramatic inciting incident that triggers the protagonist's downfall.

  4. 4

    The Quantified Fall

    Articulate the immediate, tangible, and often numerical consequences of the crisis to establish the depth of the low point.

  5. 5

    The Character Pivot

    Signal a turning point in the narrative where the protagonist shifts from a passive victim to an active agent of their own recovery, often by taking accountability or making a decisive choice.

  6. 6

    The Ladder of Success

    Deliver a rapid succession of escalating achievements, providing concrete proof points that validate the redemption arc.

Themes

  • Redemption
  • Scandal
  • Perseverance
  • Betrayal

Techniques

  • Picture-in-Picture
  • B-Roll Cutaway
  • Historical Storytelling

Post caption

The NFL Draft will never see a story this crazy. It’s the ten year anniversary of Laremy Tunsil’s shocking video that was released moments before the biggest night of his life. What unfolded was the result of a blackmailing by his own step father that resulted in millions of dollars lost on Draft Night. If that was rock bottom though, his career & growth has been ascendant since then. He’s become a pro bowl lineman & one of the highest paid in NFL history proving Draft Night is only the beginning for many players. #NFLDraft

Text overlays

  • title · beginning

    WHEN LAREMY TUNSIL BROKE DRAFT NIGHT

  • branding · throughout

    VICE SPORTS

Transcript

A large man is ripping a gas mask bomb. A confederate flag hangs behind him, and any minute no, he'll be the number one pick in the NFL draft, or so we thought. Welcome to the most insane NFL draft story of all time. I'll never forget it because I was there. Let me introduce you to the most shocking fall and amazing rise of Laremy Tunstall. Stick around because the story gets great. Laremy Tunstall was a star tackle during the 2015 and 2016 season. During the pre NIL era, there was a lot of questionable activity happening at Ole Miss during this tier frame. At one point, Laramie and his stepfather got into a altercation. It was later discovered that his stepfather was wanting him to sign with certain agents ahead of the NFL rank, and Tunzel was trying to go elsewhere. So his stepfather was willing to report him to the NCAA, expose bribes that he was allegedly taking at the time. And on the night of the NFL draft, just moments before the first pick was set to be announced, this video was posted to Laramie Tunzel's own Twitter account. NFL rank tier started panicking. Nobody knew what was going on. And he slid in the draft well past where he was supposed to be taken no top 10 at 13. He lost about $8,000,000 that night. And for the average NFL career of two point eight years, that is massive money. But Tunzel took accountability and started to work towards bettering himself on the field in his pro career. He became a multiple time pro bowler with the Miami Dolphins and later signed with the Houston Texans, becoming the highest paid offensive lineman in NFL history. And just last season, he signed with the Commanders and got a massive two year $60,200,000 deal with the highest signing bonus for an offensive lineman in history at $32,000,000. On the ten year anniversary, tonight's NFL rank will definitely have some tier lines, but absolutely none of them will feature.

Explaining a wild NFL story | Viral Hooks