@philybowden
Instagram · 10 Shot
@philybowden It’s so much more than a photo of me in a @lululemon store on Regents Street It’s proof that showing up works, even when you don’t quite believe things will get better Show up on the worst days, the average days, the better days, and the best days, and that will compound You have no idea where that can take you 🫶🏼
Performance
Video #25251 · 10 Shot
[01]
The creator walks through a Lululemon store, reacting emotionally as she sees herself featured in promotional posters and displays for the London Marathon. Through a series of text overlays, she shares her personal journey of overcoming a 9-year battle with an eating disorder, reflecting on her past self's disbelief and her current pride in this achievement.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 75%
POV: you're literally a poster woman for the 2026 lululemon London Marathon Race kit
Visual hook · 25%
A close-up shot of the creator's face showing a strong, emotional reaction as she looks directly at the camera, immediately creating curiosity and a personal connection.
[06]
Steal this for your own video
POV: you just became the face of after
[07]
The promise the opener makes, and how the video pays it back
Hook
An immediate, first-person reveal of a highly aspirational achievement, presented as a 'Point of View' to instantly immerse the viewer in the creator's moment of success.
Payoff
A final, emotionally resonant statement of gratitude and pride for the past self's resilience, often paired with visuals that reinforce the success and a universal call to action for the viewer.
[08]
The structural pattern this video runs on
Framework
The Retrospective Triumph Arc
To frame a current, significant achievement as the direct result of overcoming a past, deeply personal struggle, creating an emotional journey from disbelief to pride.
The Present Summit
Establishes the peak achievement. The creator is shown in the environment of their success, visually confirming the accomplishment stated in the opening text.
The Disbelieving Past
Introduces a temporal and emotional contrast by referencing a past version of the creator who would have found the current reality unimaginable. This creates a narrative gap that sparks curiosity.
The Vulnerable Context
Reveals the specific, deeply personal obstacle that the past self was facing. This beat provides the emotional weight and stakes of the story, reframing the achievement from a simple win to a profound victory.
The Brink of Defeat
Escalates the emotional stakes by emphasizing the severity of the past struggle, suggesting that the creator was close to giving up entirely.
The Perseverance Payoff
Resolves the narrative by explicitly connecting the past struggle with the present triumph, celebrating the act of not giving up. This beat delivers the core inspirational message of the video.
It’s so much more than a photo of me in a @lululemon store on Regents Street It’s proof that showing up works, even when you don’t quite believe things will get better Show up on the worst days, the average days, the better days, and the best days, and that will compound You have no idea where that can take you 🫶🏼
title · beginning
POV: you're literally a poster woman for the 2026 lululemon London Marathon Race kit
contextual · middle
24 year old me would be in utter disbelief
contextual · middle
but she would also be so SO proud
contextual · middle
because after 9 years of battling an eating disorder
contextual · middle
she almost gave up completely
contextual · end
I'm so glad she never gave up