@sesamestreet
Instagram · Skit
@sesamestreet Wishing all of our friends a great start to the week! You’ve got this! 💛💚
@sesamestreet
Instagram · Skit
@sesamestreet Wishing all of our friends a great start to the week! You’ve got this! 💛💚
Performance
Video #25433 · Skit
[01]
The video presents a comedic, day-by-day depiction of a typical work week using various Sesame Street characters. It begins with Elmo's blank stare on Monday, transitions to a chaotic meeting with Big Bird and others on Tuesday, shows Cookie Monster's tired mid-week slump in an elevator on Wednesday, features Count von Count methodically counting emails on Thursday, and culminates in Big Bird's joyful dance on Friday.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 25%
Monday:
Visual hook · 75%
The video opens with a medium shot of Elmo, a recognizable and colorful character, dressed in a suit and tie, staring blankly at a laptop in an office. The juxtaposition of a beloved children's character in a mundane adult setting creates immediate visual interest and humor.
[06]
Steal this for your own video
Open on a medium shot of a in , blankly staring at a in a .
[07]
The promise the opener makes, and how the video pays it back
Hook
The first item in the sequence is labeled with the starting point of the timeline (e.g., 'Monday:'), immediately establishing the list format and the relatable theme, promising a journey through a shared experience.
Payoff
The final beat provides a cathartic and joyful release, rewarding the viewer for following the emotional arc of the entire sequence and confirming a shared feeling of accomplishment or relief.
[08]
The structural pattern this video runs on
Framework
The Chronological Vibe Check
Mapping a series of distinct, relatable emotional states to a fixed, sequential timeline (e.g., days of the week, stages of a project). The engagement comes from using unexpected characters or scenarios to represent each state, creating a humorous juxtaposition.
The Quiet Start
Represents the initial, often subdued or focused, entry into the sequence, setting a baseline for the journey.
The Rising Complication
Introduces a point of friction, chaos, or overwhelming activity that complicates the initial state and raises the stakes.
The Midpoint Slump
Portrays a moment of low energy, exhaustion, or boredom, representing the struggle to continue through the middle of the sequence.
The Pre-Climax Grind
Shows a period of focused, repetitive, or determined effort, building anticipation for the final stage.
The Exuberant Release
The final item, which serves as the emotional payoff, celebrating the completion of the sequence with a burst of joy and energy.
Wishing all of our friends a great start to the week! You’ve got this! 💛💚
contextual · beginning
Monday:
contextual · beginning
Tuesday:
contextual · middle
Wednesday:
contextual · middle
Thursday:
contextual · end
Friday!
You go. No, no, no, you go first. Okay, I'll go first. So I was thinking everyone's asking you to do the running around the truck. Nice better, That is one email. That's two emails. Three, four emails.