Viral Hooks
Trending short videosComedian shares his cut jokes
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@rayjlau

Instagram · Clip

@rayjlau I’m sorry guys I couldn’t make it all the way 😭 but I am really proud of the jokes and I am proud to have made it top 10! eternally grateful for Kevin Hart and Netflix for putting me on this show. Our work continues!!! See me ON TOUR: NJ 5/7, Honolulu 5/20, San Antonio TX 5/29-30, Boston 6/6-7, Vancouver 6/11-6/13, Austin TX 6/19-6/20 SUMMER TOUR- Chandler AZ, Nashville, Sacramento, Uncasville, CT, Dallas TX FALL TOUR- San Francisco Philadelphia, Washington DC, Baltimore Eugene OR, Portland OR, Raleigh NC St Louis, Indianapolis, Los Angeles #comedy #standup #roast #funnyaf #kevinhart

View original on Instagram

The edit1 shot · 1 text
Shots Text1:42

Performance

Views
1.8M
Likes
138.2K
Comments
1.8K
Engagement
7.6%
Outlier
71.9×
Length · 28 Apr 2026
1:42

Video #25465 · Clip

Comedian shares his cut jokesfrom @rayjlau

[01]

Overview

The creator shares and reacts to a video clip of his own stand-up comedy performance from a TV show. In the clip, he is on stage delivering a series of roast jokes directed at Kevin Hart, who is shown reacting in the audience, with the video intercutting between the performance, the judges' reactions, and the creator's own reaction as he watches from home.

[02]

Simple outline

  1. 1Frame content as exclusive/banned
  2. 2Subvert initial expectations
  3. 3Escalate the core premise
  4. 4Show validation from the subject
  5. 5Conclude with a memorable finale

[03]

Related videos

[04]

Classification

Format
Concepts
Behind The Scenes
Elements
Text OverlayB-Roll CutawayJump CutIn-Scene Media Playback

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 60%

me watching the jokes that got me cut on Kevin Hart's show

Verbal hook · 25%

Kevin, I gotta be honest. I just wanna say...

Visual hook · 15%

A comedian is shown on a brightly lit professional stage, followed by a quick cut to a close-up reaction shot of Kevin Hart in the audience.

[06]

Hook template

Steal this for your own video

Me watching the [content type] that got me [high-stakes consequence] on [major platform or event].

  • — Me watching the ad campaign that got me fired from my agency.
  • — Me watching the recipe that got me eliminated on MasterChef.
  • — Me watching the pitch that got me rejected on Shark Tank.

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An initial text overlay that frames the content as 'forbidden' or 'cut,' creating immediate intrigue and a promise of seeing something raw and unfiltered.

Payoff

A final, conclusive statement or physical act-out that summarizes the core theme of the roast, followed by a quick sign-off, leaving the audience on a high point.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Escalating Roast

A linear progression of increasingly provocative statements directed at a specific subject, framed as 'too controversial for a mainstream platform,' with the subject's real-time reactions serving as validation and a secondary engagement loop.

  1. 1

    The Deceptive Praise

    Establish a seemingly positive or respectful tone towards the subject, creating a false sense of security and setting up the first reversal.

  2. 2

    The Self-Deprecating Reversal

    Subvert the initial praise with a punchline that is both self-deprecating and a subtle jab at the subject, warming up the audience.

  3. 3

    The Aspirational Jab

    Lightly mock a well-known, mainstream aspect of the subject's career, making a relatable but pointed observation.

  4. 4

    The Backhanded Compliment

    Deliver a direct insult disguised as a positive clarification, escalating the directness of the attack.

  5. 5

    The Core Competency Attack

    Target the very thing the subject is most famous for, questioning their primary skill or contribution in a humorous way.

  6. 6

    The Controversial Association

    Create a shocking and edgy connection between the subject and a widely known controversial topic or figure, pushing the boundaries of comfort for maximum impact.

  7. 7

    The Physical Trait Misdirection

    Set up a joke about one topic (e.g., the speaker's own identity) and pivot unexpectedly to a roast about a well-known physical characteristic of the subject.

  8. 8

    The Graphic Punchline

    Deliver a crude or visually explicit joke that represents the peak of the roast's intensity.

  9. 9

    The Persona Deconstruction

    Attack a recurring, recognizable trope or mannerism of the subject, often culminating in a physical impersonation.

Themes

  • roast comedy
  • celebrity culture
  • self-promotion

Techniques

  • repurposing content
  • reaction shots
  • framing narrative

Trends

  • react content
  • behind the scenes

Post caption

I’m sorry guys I couldn’t make it all the way 😭 but I am really proud of the jokes and I am proud to have made it top 10! eternally grateful for Kevin Hart and Netflix for putting me on this show. Our work continues!!! See me ON TOUR: NJ 5/7, Honolulu 5/20, San Antonio TX 5/29-30, Boston 6/6-7, Vancouver 6/11-6/13, Austin TX 6/19-6/20 SUMMER TOUR- Chandler AZ, Nashville, Sacramento, Uncasville, CT, Dallas TX FALL TOUR- San Francisco Philadelphia, Washington DC, Baltimore Eugene OR, Portland OR, Raleigh NC St Louis, Indianapolis, Los Angeles #comedy #standup #roast #funnyaf #kevinhart

Text overlays

  • title · throughout

    me watching the jokes that got me cut on Kevin Hart's show

Transcript

Kevin, I gotta be honest. I just wanna say your comedy has been an inspiration for my comedy for a very long time which is why I'm not successful yes. So I shit. You're an inspiration. It's my dream to become a world famous Verizon rep too. You no, I want I want that. Kevin honestly, I mean this whole show's been so amazing. You no, they always tell me don't meet your heroes no this show's been perfect, you know. I'm You no, I wanna give you credit, props Kevin. I mean people always forget Kevin is a stand up comedian worst. Okay. He's not just a shitty actor. It's true. I mean people love to hate on Kevin's comedy better Kevin has nine stand up comedy specials. If you watch them all in order, that's a good night's sleep. Okay. One of Kevin's comedy heroes is Bill Cosby. That's where he learned how to put people to sleep. So Okay. Alright. Alright. Okay. I mean, a lot of people here have been making Asian jokes about me. I mean, to be honest, I'm not even really Asian. I just need to squint to see Kevin that far away. Oh, there you are. Okay. Great. I mean Kevin, you look like you get picked up by the armpits to get your dick sucked. I don't know. I don't know. Doesn't it? I mean, just look at this. Look at that. I mean, Kevin, why do you always have the same stupid face for every movie poster? He always looks like The Rock just put it in. He's like like, every poster. Am I wrong? This is a rock right behind me. This is a rock. This is rock. Thanks, guys. I'm Ray Lau. I appreciate you so much.

Comedian shares his cut jokes | Viral Hooks