@jennaphipps
Instagram · Vlog
@jennaphipps We started our kitchen!!
@jennaphipps
Instagram · Vlog
@jennaphipps We started our kitchen!!
Performance
Video #25831 · Vlog
[01]
The creator narrates the beginning of their DIY kitchen renovation, explaining the project's history by showing the old kitchen and contrasting it with the new, open space. The video features a montage of her and her partner unboxing, assembling, and installing new kitchen cabinets. She highlights the progress made in one week and discusses the overall design plan, including a future island and coffee station.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
we started building our kitchen
Verbal hook · 40%
This past week, we finally started working on our kitchen.
Visual hook · 15%
A woman walks into a large, empty room with newly installed herringbone wood floors, gesturing to the space to indicate the start of a project.
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct statement announcing the start of a major undertaking, paired with a visual of the 'blank canvas' or starting point to immediately establish context.
Payoff
A concluding statement of personal satisfaction with the progress so far, paired with a wide shot of the work-in-progress, creating a positive emotional resolution.
[08]
The structural pattern this video runs on
Framework
The Project Genesis Narrative
To document the beginning of a significant, long-awaited project by contextualizing its history, showing the initial labor, and establishing the emotional stakes and grand vision.
The Emotional Backstory
Establishes the long-term anticipation and personal investment in the project, giving the viewer a reason to care about the outcome.
The Problem Justification
Details the 'before' state or the problem that this project is designed to solve, providing a clear 'why' and justifying the effort.
The Vision Statement
Articulates the grand plan and the core philosophy behind the new direction, elevating the project from a simple task to a thoughtful endeavor.
The Process Montage
A fast-paced visual sequence of the initial work being done, creating a satisfying sense of momentum and progress.
The Cohesion Principle
Connects the current project to a larger, established theme or style, demonstrating consistency and rewarding returning viewers.
The Progress Checkpoint & Future Hook
Summarizes the current achievements while simultaneously teasing the next major challenge, managing expectations and creating anticipation for a follow-up.
We started our kitchen!!
title · beginning
we started building our kitchen
This past week, we finally started working on our kitchen. I have been so excited to start this kitchen. We first started designing it over two and a half years ago, and I think it was the first room we started with. The old kitchen in the original house, it was in the center of the worse, kinda in this dark nook. And personally, I love kitchens. I love food. And so I really wanted the home centered around this kitchen. And so we ended up moving it to the biggest space in the home, which used to be the living room. Now it's our kitchen. But anyways, it's gonna be a big kitchen. We have a 13 foot island going in. So we're definitely not building this in a week. We have more kitchen along the wall, and we have a bar slash coffee tea station. We are using the same cabinet style throughout the whole home. So the cabinets you saw in our bathroom brought that design into the kitchen as well. But I'm pretty impressed that we got most of the cabinets done this week. We haven't tackled the hard difficult island. That one will definitely take some tier. But no far, I really love it.