Asking San Diego residents rent.from @sandiegotalks

Framework

The Comparative Data Montage

To rapidly present a series of answers to a single, relatable, and often sensitive question, allowing the audience to mentally compare the data points and draw their own conclusions. The structure builds from simple data to a more complex or surprising final anecdote.

1. 1

   The Baseline Answer

   The first response establishes a reference point for the topic, giving the audience an initial value to anchor their comparisons.

2. 2

   The Group Metric

   The second response shifts the perspective from an individual to a group, introducing a new variable (e.g., total cost vs. individual share).

3. 3

   The Bait-and-Switch

   An answer is presented that seems to defy the established norm, but is immediately followed by a qualifier that brings it back in line, creating a mini-twist.

4. 4

   The Peak Value

   A response that represents a historical extreme, serving as an outlier that expands the perceived range of possibilities.

5. 5

   The Market Standard

   A response that feels like a neutral, average, or 'standard' data point, grounding the other, more extreme examples.

6. 6

   The Narrative Payoff

   The final response is not just a data point but a short, compelling story or anecdote that provides a memorable and satisfying conclusion.