@chloe.shih
Instagram · Skit
@chloe.shih our most viral wedding video with 11m+ views 🥹 happy 1 year since this absolute banger of a core memory. the real ones know that the intro has been edited 🫣 I originally had body cams that I regretted wearing, so I spent the last few hours cleaning that out in the intro. The rest would take me days 😭 Edit: dude I totally forgot I did all of this with a broken ankle and laryngitis that week 😳😳😳 #chloeandkevin #weddingbanquet #weddingmusical
Performance
Video #26114 · Skit
[01]
The video shows a bride and groom making their entrance at their wedding reception. They dramatically trip and fall, leading the groom to feign amnesia, which serves as the catalyst for the bride, MC, and guests to break into a surprise, fully choreographed musical production featuring songs from popular Disney movies.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
“Is your wedding gonna be chill?”
Verbal hook · 15%
Presenting the bride and...
Visual hook · 50%
A bride in a large, elaborate pink ball gown and a groom in a tuxedo walk down a red carpet aisle at a formal wedding reception, creating a visually grand and celebratory opening.
[07]
The promise the opener makes, and how the video pays it back
Hook
Present a conventional, formal event while a text overlay poses a question that foreshadows chaos, creating an immediate expectation of subversion.
Payoff
The performance concludes, successfully 'resolving' the fake conflict and transforming the initial shock and confusion into a moment of collective joy, surprise, and celebration, revealing the true nature of the event.
[08]
The structural pattern this video runs on
Framework
The Trojan Horse Performance
A staged, dramatic problem is introduced within a formal event, which is then resolved through a surprise, large-scale, choreographed performance by the participants, transforming the event's tone from serious to celebratory.
The Pattern Interrupt
A sudden, shocking physical event abruptly shatters the formal atmosphere, capturing immediate attention and generating concern among the audience and viewers.
The Conflict Introduction
A key participant feigns confusion and memory loss, establishing a high-stakes, dramatic, and slightly absurd central problem that requires a solution.
The Authority Escalation
A figure of authority acknowledges the problem and calls for an expert, validating the 'crisis' and escalating the narrative tension for the audience.
The Theatrical Diagnosis
The 'expert' provides a formal but unbelievable diagnosis for the problem, cementing the absurd premise and setting the stage for an unconventional solution.
The Collective Performance Solution
The entire group reveals the 'problem' was a setup by launching into a highly coordinated, multi-part musical or theatrical performance designed to 'solve' the staged conflict.
our most viral wedding video with 11m+ views 🥹 happy 1 year since this absolute banger of a core memory. the real ones know that the intro has been edited 🫣 I originally had body cams that I regretted wearing, so I spent the last few hours cleaning that out in the intro. The rest would take me days 😭 Edit: dude I totally forgot I did all of this with a broken ankle and laryngitis that week 😳😳😳 #chloeandkevin #weddingbanquet #weddingmusical
title · beginning
“Is your wedding gonna be chill?”
contextual · middle
OH!
contextual · middle
Chloe and Kevin fell!
contextual · middle
retrograde amnesia?
contextual · middle
OH MY GOD NO FREAKING WAY
Presenting tier Pride and Oh my god. Chloe and Kevin fell. Are you okay, Kevin? What? Where am I? Who are you? Is there a doctor in the house? Do we maybe have a doctor in the house? Oh my good. Brian. Brian, a doctor in the house. Do we think that Kevin maybe has retrograde amnesia? Best just don't see how this world we built together could be forgotten. Oh my god. No freaking way. We've got classmates and home friends a plenty.