@erinasimon
Instagram · Speaker address
@erinasimon Day 16 ↣ why do we hide what we love just because someone called it weird? I used to hide that I loved anime. But one Sailor Moon scene made me feel scene. And that changed everything. Now I’m helping build a comic book store in Los Angeles. Where people can be themselves… and love what they love, with no shame. #sailormoon #animelovers #anime #healing #identity #selflove
Performance
Video #26125 · Speaker address
[01]
The creator tells a personal story about how being bullied for her love of anime as a child caused her to hide her passions. She explains how a specific Sailor Moon episode made her feel seen and empowered her to stop hiding and embrace what she loves. She connects this personal transformation to the mission of her comic book store, which she is documenting her journey of building, presenting it as a safe space for everyone to be themselves.
[02]
[03]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
why do you hide
Verbal hook · 50%
Why do you hide what you love? Just because someone called it weird.
Visual hook · 5%
The creator peeks through a glass door before confidently opening it and walking into a comic book store, creating immediate movement and curiosity about the location.
[06]
Steal this for your own video
Why do you hide ? Just because someone called it .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, introspective question posed to the viewer, immediately making the topic about their own experiences of hiding something they love.
Payoff
The creator establishes their current project (the comic shop) as the physical manifestation of their journey, offering the audience a place where the video's central conflict (hiding what you love) is resolved.
[08]
The structural pattern this video runs on
Framework
The Shame to Sanctuary Formula
The narrative transforms a personal story of overcoming shame about a niche interest into a universal mission to create a safe space for others with similar passions. It leverages a specific, emotional catalyst moment to justify a profound internal shift, which is then externalized into a tangible project.
The Personal Confession
The creator answers the hook's question with a specific, vulnerable example from their own life, establishing the video's core subject and building initial relatability.
The Social Trauma Flashback
Provides the origin story for the shame, recounting a past negative social experience (e.g., being mocked) that caused the creator to hide their passion. This builds empathy.
The Catalyst Moment
Pinpoints a specific, transformative experience (often through consuming media) that created a profound emotional resonance and triggered an epiphany, making the creator feel 'seen'.
The Internal Resolution
Articulates the core psychological shift that occurred as a result of the catalyst. The focus moves from the external event to the internal change in mindset and behavior.
The New Creed
The creator declares a new, empowering personal philosophy or rule for living, stated as a bold, quotable principle (e.g., 'I say it out loud, even if my voice shakes').
The Reframed Judgment
Offers a universal insight that re-contextualizes the initial shame, shifting the 'problem' from the individual's passion to the fear or limitation of those who judged them. This empowers the viewer.
The Mission Embodiment
Connects the personal transformation to a tangible, real-world project or action. This demonstrates how the new philosophy is being put into practice.
The Community Promise
The project is presented as a 'sanctuary' or solution for the audience, a place where they can avoid the shame the creator experienced. This transforms a personal story into a community-focused mission.
The Ongoing Journey CTA
Frames the video as a single installment in a larger, ongoing series or journey, creating an open loop and giving viewers a reason to follow for future updates.
Day 16 ↣ why do we hide what we love just because someone called it weird? I used to hide that I loved anime. But one Sailor Moon scene made me feel scene. And that changed everything. Now I’m helping build a comic book store in Los Angeles. Where people can be themselves… and love what they love, with no shame. #sailormoon #animelovers #anime #healing #identity #selflove
title · beginning
why do you hide
contextual · beginning
for me it's anime
informational · middle
Dragon Ball Z
informational · middle
Bleach
informational · middle
Sailor Moon
contextual · middle
feel worthless
contextual · middle
it made me stop hiding
contextual · middle
i say it out loud
contextual · middle
even if my voice shakes it's still mine
contextual · middle
loving something deeply was never weird
informational · end
a place where no one has to hide what they love
informational · end
this is day 16
Do you hide what you love? Best because someone called it weird. For me, it's anime. Don't swipe away. Even if you're not into anime, you're gonna wanna hear this. When I was a kid, I talked about anime at the lunch tier. Dragon Ball z, Peach, Sailor Moon, and kids would just laugh. So I stopped. Then one night, I watched the Sailor Moon episode with No On, where the person she loved made her feel worthless. You were right. My love wasn't real. I sat there holding my breath watching, like she was feeling everything that I couldn't say. For the first time, I felt seen. Oh, hey. You new here? That scene didn't just make me love anime. It made me stop hiding. When I care about something, I say it out. I say it out. Even if my voice shakes, it's still mine. Because loving saw me deeply was never weird. You You're just around people who are too scared to love anything that much. Now I rank that same heart into this comic shop, a place where no one has to hide what they love. This best day 16 of becoming America's number one comic store. If all of you needed this.