@esquiregolf
Instagram · Greenscreen Talking Head
@esquiregolf @charles_reiter is a specimen on the golf course but he’s also the epitome of a journeymen at just 26 years old. If you’ve never watched Charlie play I can attest that he is the real deal and when he puts it all together he will be a force to be reckoned with on Tour. For now, you can catch him in the @grassleague where he’s just as impressive with his irons and wedges as he is with his driver 📈 #golf
Performance
Video #26919 · Greenscreen Talking Head
[01]
The creator profiles golfer Charlie Reiter, positioning him as an unknown long-hitter. He details Reiter's impressive junior career, highlighting his accolades and early professional success, before pivoting to the struggles of professional golf, framing him as a 'journeyman' and a perfect example of the 'Grass League' ethos.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
This guy is the longest hitter you've never heard of...
Verbal hook · 25%
This guy isn't just the best looking guy in tour events.
Visual hook · 10%
A picture-in-picture of the narrator overlaid on a collage of different photos of the main subject, creating a visually dense and informative opening.
[06]
Steal this for your own video
is the you've never heard of...
[07]
The promise the opener makes, and how the video pays it back
Hook
Introduce an unknown subject with a superlative claim, often comparing them to a well-known figure to establish immediate high stakes and intrigue.
Payoff
Elevate the individual's story into a universal truth or a profound statement about the nature of success and failure within their specific field, leaving the viewer with a satisfying takeaway.
[08]
The structural pattern this video runs on
Framework
The Prodigy's Gauntlet
To profile a highly talented but lesser-known individual by first establishing their immense potential, then revealing their unexpected struggles, and finally reframing their journey as a noble pursuit that reveals a universal truth about their field.
The Myth-Making Evidence
Present a rapid-fire montage of past achievements, accolades, and expert testimonials to quickly build the subject's credibility and establish their immense potential.
The 'Inevitable' Premise
State the logical conclusion from the evidence presented—that the subject's success seemed guaranteed—which sets up an impending narrative reversal.
The Reality Check Pivot
Introduce the central conflict by revealing the subject's unexpected struggles and failures, creating a powerful contrast with the previously established potential.
The Journeyman's Struggle
Detail the unglamorous, difficult aspects of the subject's current reality, humanizing them and grounding the story in relatable hardship.
The Redemptive Reframe
Connect the subject's journey to a new context or organization that values their struggle, giving their story a renewed sense of purpose and meaning.
@charles_reiter is a specimen on the golf course but he’s also the epitome of a journeymen at just 26 years old. If you’ve never watched Charlie play I can attest that he is the real deal and when he puts it all together he will be a force to be reckoned with on Tour. For now, you can catch him in the @grassleague where he’s just as impressive with his irons and wedges as he is with his driver 📈 #golf
title · beginning
This guy is the longest hitter you've never heard of...
contextual · beginning
THIS GUY ISN'T
contextual · beginning
LOOKING GUY IN
contextual · beginning
TOUR EVENTS
contextual · beginning
DECHAMBEAU LOOK SHORT
contextual · beginning
THIS IS CHARLIE
contextual · beginning
REITER AND AT
contextual · beginning
THE 2024 US
contextual · beginning
HE WAS HITTING
contextual · beginning
TEE SHOTS 30
contextual · beginning
YARDS PAST BRYSON
contextual · beginning
JOHN RAHM ONCE
contextual · beginning
SAID HE CAN
contextual · beginning
PAST ME
contextual · beginning
AND GEORGE GANKAS
contextual · beginning
FREAK
contextual · beginning
JOURNEYMAN OF THE
contextual · beginning
GRASS LEAGUE
contextual · beginning
QUALIFIERS
contextual · beginning
BEFORE THE MINI
contextual · beginning
TOURS BEFORE CHASING
contextual · beginning
SPONSOR EXEMPTIONS
contextual · beginning
CHARLIE WAS ONE
contextual · beginning
JUNIOR GOLFERS ON
contextual · beginning
THE PLANET
informational · beginning
Remember Charlie Reiter? The teen Jon Rahm once said 'can easily get it past me' is finally playing on a pro golf tour
informational · beginning
"The kid is a freak," his coach, Golf Digest Top 50 coach George Gankas, says. "It's pretty insane
informational · middle
Charles Reiter's incredible 70-foot eagle putt is the Shot of the Day
informational · end
my mindset is all Mondays.
This guy isn't just the best looking guy in tour events. He makes Bryson DeChambeau look short off the tee. This is Charlie Ryder, and at the twenty twenty four US Open, he was hitting tee shots 30 yards past Bryson at Pinehurst. Jon Rahm once said he can easily get it past me, and George Rank called him a freak. Welcome to the journeyman of the grass league. Before the Monday qualifiers, before the mini tours, before chasing sponsor exemptions, Charlie was one of the top junior golfers on the planet. Top 31 in the world, PGA Tier exemptions as a teenager, Australian Open starts, AJGA wins, and USM appearances. And at 19 years old, he shot a course record 63 at PGA West during the Better Classic. And most people thought the rest was inevitable because when you watch Charlie hit a golf ball, it looked inevitable. Last year at the Houston Open, he led the entire field in driving distance, not just the qualifiers, the entire PGA Tier field. This goes without saying, the talent was never the question, but professional golf doesn't care about talent alone. After college stops at USC and the University tier of San Diego, after US opens, after AM championships, after all the hype. Reality hit, missed cuts, limited status, mini tours, Monday qualifiers. It's truly the version of professional golf most people never see. And that's what makes Charlie such a perfect grass league tier. Because this league isn't built on guaranteed tier. It's built on golfers still chasing. Guys living week to week, flight to flight, qualifier to qualifier, and Charlie knows that life better than most. And maybe that's why the grass league fits him perfectly. Under the lights, with the pressure on, and people finally paying attention, you start to realize something. The gap between future PGA Tier superstar and journeyman is a lot smaller than you think. This is the journeyman of the grass league, and this is why the grass league matters.