@shelbychurch
Instagram · Vlog
@shelbychurch could not believe the price! 🫨 you know all those amazing courts your friend sends you from instagram? almost all of them are hotels that cost $2k per night minimum. This is the only one I could find that was in an incredible landscape, but also a really normal price
Performance
Video #2761 · Vlog
[01]
The creator showcases a scenic tennis court on the Amalfi Coast, creating curiosity about its price. She contrasts it with expensive hotel courts, then reveals this one costs only $40 to book because it's privately owned, providing the court's name as a travel tip.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
you will be shocked
Verbal hook · 40%
You will be shocked when you learn how much it worst to play at this tennis court on the Amalfi Worst.
Visual hook · 15%
A woman in a white tennis outfit and sunglasses holds up a large can of Babolat tennis balls, with a scenic tennis court and a large rock cliff in the background.
[06]
Steal this for your own video
You will be shocked when you learn how much it costs to at .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct-to-camera promise of a 'shocking' revelation about the cost of a highly desirable experience, creating an immediate information gap.
Payoff
The final reveal of the low price, which satisfies the curiosity created by the hook and empowers the viewer with valuable, 'secret' information.
[08]
The structural pattern this video runs on
Framework
The Price Subversion Formula
To create a perception of incredible value by first establishing a high price anchor for a desirable item or experience, and then revealing a surprisingly low actual price, creating a feeling of discovering a 'hidden gem'.
The Aspirational Showcase
Visually establishes the high value and desirability of the subject (the location/experience) through cinematic shots, making the audience want it before the price is even discussed.
The Accessibility Pitch
Provides practical, logistical details (e.g., equipment availability, location convenience) that make the desirable experience feel more tangible and attainable, lowering perceived barriers.
The Expectation Anchor
Introduces a comparison point or common industry standard (e.g., similar experiences at luxury hotels) to establish a very high expected cost in the viewer's mind.
The Value Reveal
States the actual price, which is dramatically lower than the established anchor, creating a moment of surprise and delivering on the hook's promise.
The 'Secret' Justification
Explains the logical reason for the low price (e.g., private ownership vs. corporate), which adds credibility and reinforces the viewer's feeling of having discovered an insider tip.
could not believe the price! 🫨 you know all those amazing courts your friend sends you from instagram? almost all of them are hotels that cost $2k per night minimum. This is the only one I could find that was in an incredible landscape, but also a really normal price
title · beginning
you will be shocked
contextual · beginning
when you learn how much
contextual · beginning
it cost to play
contextual · beginning
at this tennis court
contextual · beginning
on the amalfi coast
informational · middle
$40 to book
informational · end
court name: tennis al settimo
You will be shocked when you learn how much it worst to play at this tennis court on the Amalfi Worst. These two artificial grass courts are nestled in between this mountain and are only a twelve minute walk to the beach in Positano. They have a bunch of rackets and balls that you can use so you don't have to travel with them. I made a reservation by emailing them. Would recommend doing the evening or early morning because it does get very hot in the middle of the day in the summer. So the worst. Most of those cool courts that you see on Instagram are at hotels that cost $2,000 a night. So I was shocked that this court was only $40 to book because it's not affiliated with the hotel. It's just privately owned by this family. And shout out to them because this is such a deal for this cool of a court.