@ryanair
Instagram · Skit
@ryanair ✨ not happening ✨
@ryanair
Instagram · Skit
@ryanair ✨ not happening ✨
Performance
Video #28051 · Skit
[01]
The video, created by Ryanair, satirizes unrealistic passenger expectations by showing a series of absurdly luxurious scenarios—a fine dining meal, a hot tub, and a spa treatment—all taking place within the airplane cabin, contrasted with the low price point mentioned in the text overlay.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
what passengers expect for €16.99
Visual hook · 65%
An unexpected and visually incongruous scene of three people having a formal, white-tablecloth fine-dining experience inside a budget airline cabin.
[06]
Steal this for your own video
Show having a in an obviously ordinary , framed wide enough to reveal the absurd contrast.
[07]
The promise the opener makes, and how the video pays it back
Hook
A bold text overlay establishes a relatable but exaggerated premise, setting up a comedic expectation for the viewer.
Payoff
The payoff is the cumulative comedic effect of the rapid escalation, leaving the viewer amused by the sheer ridiculousness of the sequence. The final punchline is often delivered by the post's caption.
[08]
The structural pattern this video runs on
Framework
The Escalating Absurdity Montage
To humorously critique an unreasonable expectation by showcasing a rapid-fire series of increasingly absurd visual examples that literally fulfill that expectation.
The 'Plausible' Fantasy
The first scene presents an exaggerated but still recognizable version of the expectation, grounding the joke before escalating it.
The Impossible Leap
The second scene breaks the bounds of reality, introducing a completely impossible scenario that dramatically escalates the absurdity.
The Peak Absurdity
The final scene pushes the concept to its most ridiculous conclusion, providing the comedic climax of the montage.
✨ not happening ✨
title · throughout
what passengers expect for €16.99