@itslittlemich
Instagram 路 Skit
@itslittlemich Our ladies are playing tonight, so Howie and I are stocking up for game day with the help of @instacart - the official grocery delivery app of the @torontotempo 馃檶 Now we鈥檙e set up on the couch, snacks ready, game on. Let鈥檚 go, team! 馃弨 Download the app today and never miss game day snacks again! #InstacartPartner #InstacartxTempo #ad
Performance
Video #28200 路 Skit
[01]
A creator attempts to impress her unimpressed bulldog with her basketball skills before a game. When that fails, she realizes snacks are the answer and uses the Instacart app to order game-day treats, which delights the dog. They perform a humorous good-luck ritual while waiting for the delivery, and then settle on the couch to enjoy their snacks and watch the game together.
[02]
[03]
50.3M1838.2脳Dog impatiently waits for owner@maverickthedobe_ 路 Relatable One Shot
1.7M1脳Dogs as construction crew skit@jennaphipps 路 Skit
837.1K8.9脳Dramatic comedic day with dog@itslittlemich 路 Day In The Life
731.8K11脳Flirting like a football player@willeygoat 路 Relatable Skit
1.8M89.4脳Funny dog with trending audio@maverickthedobe_ 路 Lip Sync Trend
1.5M7.2脳Nostalgic toy as a snack@itskatesteinberg 路 Relatable Skit
3M105.2脳Lip-sync skit about possessive dog@maverickthedobe_ 路 Lip Sync Trend
1.1M59脳Skit about girlfriend's obscure knowledge@nick.knows.ball 路 Relatable Skit
4.1M17.9脳Nostalgic high school athlete skit@itskatesteinberg 路 Relatable Skit
1.4M5.1脳Comedic storytime promoting local business@oldfashonedhussle 路 Origin Story
748K3.3脳Comedic sketch balancing on beans@itskatesteinberg 路 Relatable One Shot
1.7M1.9脳Skit flips relationship gender roles@__codywest__ 路 Relatable Skit[04]
[05]
What stops the scroll in the first 3 seconds
Title hook 路 55%
The only way to impress your dog
Verbal hook 路 15%
Our ladies are playing tonight.
Visual hook 路 30%
A woman stands in a shooting pose with a basketball held high above her head inside a modern apartment, an unusual and attention-grabbing action for the setting.
[07]
The promise the opener makes, and how the video pays it back
Hook
Juxtapose a high-effort, performative action with the target subject's complete and comical indifference to establish a relatable problem.
Payoff
Depict the protagonist and the subject enjoying the successful outcome together, providing a satisfying resolution to the initial conflict.
[08]
The structural pattern this video runs on
Framework
The Unimpressed Subject Solution Arc
A protagonist fails to impress a stoic subject with a traditional method, then pivots to a product-based solution that instantly wins the subject's approval, leading to a shared, successful outcome.
The Desperate Plea
The protagonist verbally expresses frustration over their inability to please the subject, solidifying the emotional stakes.
The Solution Pivot
The protagonist has a sudden realization and proposes a new, product-centric solution to the problem, shifting the narrative's direction.
The Subject's Buy-In
The previously apathetic subject displays immediate, non-verbal enthusiasm for the proposed solution, validating the pivot.
The Implementation Montage
A quick sequence shows the protagonist activating the solution and engaging in a humorous 'waiting' ritual to build anticipation and add character.
The Anticipated Arrival
Signal the arrival of the solution with a distinct audio cue, prompting an excited physical reaction from the subject.
The Reward Reveal
A rapid-fire sequence showcasing the tangible benefits or items delivered by the solution, creating visual excitement.
Our ladies are playing tonight, so Howie and I are stocking up for game day with the help of @instacart - the official grocery delivery app of the @torontotempo 馃檶 Now we鈥檙e set up on the couch, snacks ready, game on. Let鈥檚 go, team! 馃弨 Download the app today and never miss game day snacks again! #InstacartPartner #InstacartxTempo #ad
title 路 beginning
The only way to impress your dog
contextual 路 end
chips check
contextual 路 end
dip check
contextual 路 end
howie's treats
contextual 路 end
already gone
call-to-action 路 end
Download the Instacart app today
Our ladies are playing tonight. Nothing I ever do pleases you. What if I ordered you some snacks from Instacart for the game? Instacart is the official grocery delivery app of the Toronto temple, so it's good luck that we get our groceries delivered to watch the game from home. Okay. We have a little bit of time before the goodies get here. Tier for our good luck with you all. Chips, check. Dip, check. How best treats? Already gone.