@thomasherman
Instagram · 10 Shot
@thomasherman FACTS. @supra_boats #SupraBoats
@thomasherman
Instagram · 10 Shot
@thomasherman FACTS. @supra_boats #SupraBoats
Performance
Video #28244 · 10 Shot
[01]
The video begins with a clip from a TV show where a man says "But I love you," and a woman replies, "But he has a boat." It then cuts to a high-energy montage of a man on a Supra wakeboarding boat, set to a rap song. The montage showcases the boat speeding across the water, the man jumping off the back with a wakeboard, and performing various tricks, effectively framing the boat as a symbol of a highly desirable lifestyle.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 40%
"But I love you"
Verbal hook · 50%
But I love you.
Visual hook · 10%
A close-up shot of a young man's face with an emotional, pleading expression, creating immediate human interest and narrative tension.
[06]
Steal this for your own video
"But ." "But has ."
[07]
The promise the opener makes, and how the video pays it back
Hook
A snippet of dialogue that establishes a common, emotionally-charged scenario, immediately grabbing the viewer's attention through relatability.
Payoff
The montage concludes, leaving the viewer convinced of the counter-argument's validity and creating a feeling of aspirational desire or humorous agreement with the pivot.
[08]
The structural pattern this video runs on
Framework
The Justification Montage
Juxtaposing a relatable emotional plea with a surprising material counter-argument, then visually proving the superiority of the material option through an aspirational montage.
The Relatable Dilemma
An audio clip presents a familiar emotional argument or problem, creating an instant connection and setting up an expectation for a conventional response.
The Comedic Pivot
A second audio clip immediately follows, subverting the emotional dilemma with a blunt, materialistic, or lifestyle-based counterpoint that serves as the video's core thesis and punchline.
The Aspirational Proof
A high-energy visual montage begins, set to different, upbeat music. It showcases the overwhelming benefits and desirability of the 'Comedic Pivot,' acting as undeniable evidence to justify the seemingly shallow choice.
FACTS. @supra_boats #SupraBoats
contextual · beginning
"But I love you"
contextual · beginning
"But he has a boat"
But I love you. But he has a boat. Facts. Back it up. Back it up. Two two three gonna make it. Back it up. 21. Trying to strip it. Gotta change my outfit. Ain't black enough. Yeah. Boulder criss road clan.