The creator presents the top five reasons why followers stop liking a social media creator, based on 792 survey responses she collected and analyzed. She counts down from number five to number one, using text overlays to list each reason: politics, actions not aligning with values, being out of touch, being performative, and too much selling. She concludes by directing viewers to the caption for more reasons and asking for their own opinions in the comments.
Post caption
Curious, why you personally unfollow someone you once liked?
also, here’s the other half of the data i couldn’t fit in the video…
6: when your interests just change. 7% said it’s not the creator... it’s them outgrowing the content
7: when you pivot AWAY from why they followed. 6% said basically “nothing personal but i’m gone”
8: when your content gets repetitive and boring. 5%
9: negative energy, complaining, fear-based content. 4%
10: religion. 3%
Transcript
I asked my followers, when do you stop liking a creator that you follow? I got 792 responses. I plugged those into Claude. I asked it to organize and give me some useful data. Here are the top five reasons starting with number five. 9% said politics. Of that 9%, 90% said they do not like when creators become political because they come to social media to check out. 10% said when a creator doesn't speak up politically. Number four, saying one thing and doing another, that was 10% of responses. Basically, the second a creator's actions don't match what they preach, and I quote, when they start promoting brands, I know their ass wasn't using before they became big. Number 15% said when a creator starts to feel out of touch, when they forget what normal life feels like. Number 18% of you said when a creator stops being themselves or feeling authentic, everything feels scripted or contrived or forced for views. What I thought was really interesting about this category, a lot of responses were saying things like, when a creator replaces curiosity with certainty and starts to act like an expert and it feels like they're talking at me instead of bringing me along their journey, it feels condescending, and I couldn't agree more with that. Number one, this was number one by a long shot, 28% of you said when a creator does nothing but sell, there's too many links, too many bad. Their entire page feels like a big commercial. I thought I would share for creators, aspiring creators. I'm curious what other reasons make you stop liking a creator that you once liked.
