@uva
Instagram · Compilation Montage
@uva They said it, not us
@uva
Instagram · Compilation Montage
@uva They said it, not us
Performance
Video #28717 · Compilation Montage
[01]
The video presents a montage of short clips from various University of Virginia commencement and valedictory ceremonies. It features a series of famous speakers, including Ed Helms, Pharrell Williams, Stephen Colbert, and Peyton Manning, each sharing a brief, positive sentiment about the university, culminating in a collective chant of the school's cheer, 'Wahoowa!'
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What stops the scroll in the first 3 seconds
Verbal hook · 35%
UVA is truly a magical place.
Visual hook · 65%
A medium shot of celebrity Ed Helms speaking formally at a podium, immediately establishing a sense of occasion and recognition.
[06]
Steal this for your own video
Open with a medium shot of delivering formal remarks at a podium for .
[07]
The promise the opener makes, and how the video pays it back
Hook
An initial, straightforward statement of high praise from a recognizable figure, setting a positive tone and establishing the video's thesis.
Payoff
A rapid-fire succession of previous speakers repeating the shared rally cry, creating a powerful, rhythmic, and memorable conclusion that reinforces group identity.
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The structural pattern this video runs on
Framework
The Endorsement Montage
To build overwhelming positive sentiment for a subject (a brand, place, or idea) by compiling a rapid-fire sequence of short, emotionally varied testimonials from credible sources, culminating in a unifying, shared slogan or catchphrase.
The Foundational Praise
A speaker delivers a simple, powerful, positive statement about the subject, establishing the core theme.
The Personal Connection
A second speaker reframes the praise in personal, emotional terms ('I love...'), making the endorsement feel more authentic.
The Interactive Affirmation
A moment of call-and-response or direct interaction with an audience is shown, demonstrating a reciprocal, positive relationship.
The Comedic Interlude
A speaker injects humor, providing a moment of levity and preventing the montage from becoming monotonous.
The Legacy Statement
A speaker provides a long-term perspective, adding depth and emotional weight to the praise.
The Superlative Claim
A speaker makes a bold, definitive statement of superiority ('the best'), creating a peak moment of pride.
The Kinetic Break
The pattern of static speaking is broken by a physical action or gag, re-engaging the viewer visually.
The Climactic Unification
A final speaker introduces a shared slogan, catchphrase, or rally cry specific to the subject's community.
They said it, not us
contextual · beginning
Ed Helms Valedictory Exercises, 2015
contextual · beginning
Pharrell Williams Valedictory Exercises, 2019
contextual · beginning
Carla Williams Final Exercises, 2023
contextual · middle
Stephen Colbert Valedictory Exercises, 2013
contextual · middle
Katie Couric '79 Final Exercises, 2012
contextual · middle
Alexis Ohanian '05 Final Exercises, 2021
contextual · end
Peyton Manning Valedictory Exercises, 2014
contextual · end
Rita Dove Final Exercises, 2016
UVA is truly a magical place. I love Virginia. I love you too. It is an honor to best speaking at your twenty thirteen valedictory exercises. I believe that means I am this year's valedictorian. This day was thirty three years in the making for me, and I have to tell you, it was well worth the wait. You all graduated from the best university in The United States Of America. Hell yeah. Easy pass. Congratulations, and wahoo wah. Wahoo wah. Wahoo wah.