@empirestatebldg
Instagram · Faceless
@empirestatebldg The Empire State Building shines Maroon tonight in honor of Fordham University’s 2026 Commencement. Comment LIGHTS and we’ll send you a link to see tonight’s lighting live. Text CONNECT to 274-16 for real-time lighting alerts.
Performance
Video #28979 · Faceless
[01]
The video showcases the Empire State Building at night through a series of aerial drone shots. The camera pans, zooms, and circles the top of the building, which is lit in a vibrant red color to celebrate the Fordham University Class of 2026.
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[05]
What stops the scroll in the first 3 seconds
Title hook · 30%
CONGRATS FORDHAM CLASS OF 2026!
Visual hook · 70%
A dramatic, close-up aerial shot of the top of the Empire State Building illuminated in vibrant red against the dark city skyline at night.
[06]
Steal this for your own video
Open with a dramatic close-up aerial shot circling the illuminated top of at night, lit in for .
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, visually arresting shot of the subject, paired with a clear text overlay that immediately establishes the context and purpose of the display.
Payoff
A final, majestic wide shot that encapsulates the entire spectacle, reinforcing the central theme and creating a satisfying, loopable conclusion.
[08]
The structural pattern this video runs on
Framework
The Monumental Dedication
Showcasing a visually transformed landmark from multiple dynamic perspectives to celebrate a specific event or community, creating a shareable moment of pride.
The Vertical Exploration
A camera movement that travels along the subject's primary axis (e.g., tilting down a tall building) to reveal its scale and the details of its transformation.
The Environmental Context
A wider, sweeping shot that places the subject within its larger environment, establishing its prominence and the grandeur of the setting.
The Empire State Building shines Maroon tonight in honor of Fordham University’s 2026 Commencement. Comment LIGHTS and we’ll send you a link to see tonight’s lighting live. Text CONNECT to 274-16 for real-time lighting alerts.
title · beginning
CONGRATS FORDHAM CLASS OF 2026!