@alixearle
Instagram · Skit
@alixearle The dumplings were soooo good. But honestly the cash back was waaay better right @passthatpuss ? Terms apply. #venmopartner
@alixearle
Instagram · Skit
@alixearle The dumplings were soooo good. But honestly the cash back was waaay better right @passthatpuss ? Terms apply. #venmopartner
Performance
Video #29122 · Skit
[01]
A man and woman on a couch argue playfully over who will order food. The argument escalates into a comedic physical struggle for the phone when they realize they both want to order to earn cash back using the Venmo app. After the man wins, they calmly discuss the benefits of the app's feature and decide what to eat.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 35%
Need
Verbal hook · 40%
Need food now.
Visual hook · 25%
A couple lounging comfortably on a couch under blankets, creating an immediately relatable and cozy scene.
[06]
Steal this for your own video
We both wanted , and that's when things got .
[07]
The promise the opener makes, and how the video pays it back
Hook
A character voices a common, urgent, and relatable need, establishing an immediate problem to be solved.
Payoff
The conflict is fully diffused. The characters return to the original problem, now in agreement, and proceed to solve it together, reinforcing the product's value as a positive force.
[08]
The structural pattern this video runs on
Framework
The Relatable Conflict Funnel
A common, low-stakes problem between two people escalates into a comedic conflict, where the true motivation is revealed to be a benefit from a specific product or service. The resolution frames the product as the ultimate winner, satisfying both parties.
The Polite Power Struggle
Characters engage in a back-and-forth negotiation over who will perform the task to solve the initial problem, with each offering to take responsibility.
The Competitive Justification
One character introduces a superior-sounding, slightly absurd reason why they are better equipped to handle the task, raising the stakes of the disagreement.
The Ulterior Motive Reveal
The other character exposes the first character's hidden, self-serving motivation, which is directly tied to a key benefit of a product or service.
The Mutual Confession
The accused character admits to the motive and immediately accuses the other of having the exact same intention, normalizing the desire for the benefit.
The Comedic Climax
The verbal disagreement escalates into an exaggerated, stylized physical struggle over the tool needed to complete the task, often enhanced with dramatic effects.
The Concession & Reframe
The struggle abruptly ends. The 'loser' concedes defeat but immediately reframes the outcome by highlighting the positive product benefit the 'winner' will now receive.
The dumplings were soooo good. But honestly the cash back was waaay better right @passthatpuss ? Terms apply. #venmopartner
title · beginning
Need
title · beginning
Food
contextual · beginning
Me too but let me get it
contextual · beginning
You got it last time
contextual · beginning
No you got it last time
contextual · beginning
Well you know my rating's higher so it'll probably come faster
contextual · middle
Oh, I know exactly what you're doing
contextual · middle
You're trying to use the Venmo button at checkout and earn cash back
contextual · middle
Well so what if I am
contextual · middle
You are too
contextual · middle
I got it
contextual · middle
At least you're earning cash back
contextual · end
That's the beauty of Venmo Stash
contextual · end
It is
contextual · end
Now what do you want to eat?
contextual · end
Can I have a dumpling please?
contextual · end
Yes
branding · throughout
#VenmoPartner
informational · middle
Venmo Stash bundle terms and exclusions apply. Max $100 cash back per mo. See terms at venmo.me/stashterms. Venmo checkout not available at all merchants.
Need food now. Me too. Well, let me get it. You got it last time. No. You got it last time. I can get it. Well, you know my rating's higher, so it'll probably come faster. Oh, I know exactly what you're doing. You're trying to use the No button at checkout and earn cash back. Well, so what if I am? You are too. It's fine. I good it. At least earning cash bad. That's the beauty of Ben Mosache. It is. Now what do you want to eat? Can I have a dumpling, please? Yes.