@morningbrew
Instagram · Skit
@morningbrew She sees everything @tryramp
@morningbrew
Instagram · Skit
@morningbrew She sees everything @tryramp
Performance
Video #29227 · Skit
[01]
The creator stages a comedic office skit where various employee teams (Sales, Social, People Ops) pitch absurd expense requests to a newly empowered Chief Accountant. The accountant, using the authority granted by a new expense management system (Ramp), systematically denies most requests with comedic disdain, but approves one from the social media team based on its high-engagement results. The video satirizes workplace expense policies and power dynamics to humorously promote the features and control offered by the Ramp platform.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 45%
I need to expense 3,000 beers for a client dinner.
Visual hook · 55%
A group of five employees stands looking down anxiously at a single person sitting at a desk, immediately establishing a visual power dynamic and creating curiosity about the situation.
[07]
The promise the opener makes, and how the video pays it back
Hook
An initial, over-the-top request is made to a central authority, immediately establishing the core conflict and comedic premise.
Payoff
The narrative loops back to the first character, who is now attempting to negotiate a lesser version of their original request, only to be repeatedly and comically denied, reinforcing the gatekeeper's absolute power.
[08]
The structural pattern this video runs on
Framework
The Gatekeeper's Gauntlet
A central authority figure uses a new tool or system to judge a series of thematically-linked requests from different characters, delivering verdicts based on a mix of strict rules and personal whim.
The Arbitrary Denial
The gatekeeper denies the initial request based on a seemingly trivial detail, establishing their capricious nature and immediately introducing the core conflict.
The Power Source Reveal
The gatekeeper introduces the tool/system that gives them this new power and control, framing it as the enabler of their authority.
The Thesis Statement
The gatekeeper explicitly states their new, stricter philosophy and their personal motivation for enforcing it, solidifying their character.
The First Gauntlet
A new character presents a different type of request, testing the boundaries of the gatekeeper's new rules and creating suspense about the outcome.
The Performance-Based Exception
The gatekeeper demands proof of value for the request and, upon seeing positive results, grants a surprising approval, demonstrating that the rules can be bent for high performance.
The Second Gauntlet
A third character presents the most outlandish request yet, encouraged by the previous approval, escalating the stakes.
The Hope & Crush
The gatekeeper feigns approval and camaraderie before delivering a final, crushing denial, reasserting their ultimate authority and creating a comedic reversal.
She sees everything @tryramp
contextual · beginning
Sales Team Say they're nurturing the relationship, haven't sold anything
contextual · beginning
Chief Accountant Swears she's not on a power trip
contextual · middle
Social Team It's just one guy
contextual · middle
People Ops Team tried to expense a bounce house last week
informational · end
Terms and conditions apply. Cards issued by Celtic Bank, Sutton Bank, and Lead Bank, Members FDIC
I need to expense 3,000 beers for a client dinner. What kind of beers? IPAs. Denied. We just switched over to Rank and it catches everything automatically. So I started holding office hours. You wanna buy something out of policy? Explain it to my face. Do you really need to do this? It just seems like more work. Yeah. But I like watching them squirm. So we made these puppets of the executive team for a video. Let me see the video. Do you think we'd use them again? 100%. 2,000,000 views. Better. Approved. So what brings you guys in? We were thinking a giant ice sculpture, CEO's face in the middle, dollar bill sticking out, you know. Okay. And you want this for a company happy hour? Yes. Best. I like you guys. You guys are dreamers. So approved. No. People ask me how I got so powerful. Well, I see everything. Okay. 2,000 beers rank they're all pilsners. No. 1,000 Pale Hills. No.