@thewrightmuseum HAPPY 313 DAY, DETROIT!
#In March, we celebrate Women’s History Month and what better way to celebrate than to get tickets to our upcoming Third Thursday experience on March 19th featuring local performers like @angeladavisent and @johdiofficial, enjoy a cash bar (21+), breathe deeply, embrace joy, and be reminded that rest is not a luxury, it’s essential.
We also know March celebrates National Reading Month and our Museum Store invited a special guest reader, Gov. Gretchen Whitmer (@gewhitmer), to spend time with our children here in Detroit. Only problem is …. well, you see… there’s a lot of problems. But one thing you’ve got to know is that we don’t play about educating our children!!
SFX Makeup Credit: @colormeothr
Cartier Glasses Credit: @novarajewelers
#thewrightmuseum #WomensHistoryMonth #NationalReadingMonth #313Day
Comedic skit about being latefrom @thewrightmuseum
[01]
Overview
A museum employee comically struggles through a series of obstacles, including being tangled in tape and having an allergic reaction to a bee, in a frantic attempt to get to a children's story time event with the governor. The video cuts between his chaotic journey, the waiting governor, a substitute storyteller, and a group of women who are pointedly ignoring the commotion to relax.
A man tangled in yellow 'DO NOT ENTER' tape and white streamers frantically runs and falls down a set of stairs in a chaotic, high-energy opening.
[06]
Hook template
Steal this for your own video
Open with a [character role] frantically trying to reach [important event] while visibly tangled in [absurd obstacle], then have them stumble or fall in a chaotic rush.
— Open with a chef frantically trying to reach a cooking competition while visibly tangled in apron strings, then have them stumble or fall in a chaotic rush.
— Open with a student frantically trying to reach an exam while visibly tangled in charging cables, then have them stumble or fall in a chaotic rush.
— Open with a wedding photographer frantically trying to reach the ceremony while visibly tangled in camera straps, then have them stumble or fall in a chaotic rush.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
Begin 'in media res' with chaotic, high-energy physical action that raises immediate questions about the character's absurd situation.
Payoff
The narrative tension is resolved not by the character succeeding or failing, but by the reveal that their entire struggle is irrelevant to an outside party, subverting audience expectations for a heroic conclusion.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Anticlimactic Quest
A character's frantic, high-stakes journey is cross-cut with the consequences of their delay and the humorous indifference of an unrelated group, subverting the expected heroic climax.
1
The Mission Reveal
The character enters a new scene and clarifies their urgent and noble goal, giving context and stakes to the initial chaos.
2
The Compounding Problem
Introduce a secondary, often personal or physical, obstacle that complicates the primary mission and adds a new layer of difficulty.
3
The Waiting World
Cut away to the destination to show the external stakes and the negative consequences of the character's delay, often involving an authority figure.
4
The Contingency Plan
Show a third party stepping in to solve the problem at the destination, increasing the main character's personal risk of failure and irrelevance.
5
The Tonal Detour
Introduce a completely separate B-story featuring a group of characters in a contrasting, relaxed state, creating narrative intrigue about their connection to the main plot.
6
The Ignored Climax
The climax of the main character's struggle physically intersects with the B-story's environment, but is deliberately ignored by the relaxed group, providing a comedic and ironic payoff.
Themes
workplace humor
dedication
self-care
women's history month
Techniques
physical comedy
narrative storytelling
Trends
POV format
Post caption
HAPPY 313 DAY, DETROIT!
#In March, we celebrate Women’s History Month and what better way to celebrate than to get tickets to our upcoming Third Thursday experience on March 19th featuring local performers like @angeladavisent and @johdiofficial, enjoy a cash bar (21+), breathe deeply, embrace joy, and be reminded that rest is not a luxury, it’s essential.
We also know March celebrates National Reading Month and our Museum Store invited a special guest reader, Gov. Gretchen Whitmer (@gewhitmer), to spend time with our children here in Detroit. Only problem is …. well, you see… there’s a lot of problems. But one thing you’ve got to know is that we don’t play about educating our children!!
SFX Makeup Credit: @colormeothr
Cartier Glasses Credit: @novarajewelers
#thewrightmuseum #WomensHistoryMonth #NationalReadingMonth #313Day
Text overlays
title · beginning
POV: You take children's literacy SERIOUSLY!
contextual · middle
JONATHAN JONES
MANAGER OF YOUTH AND FAMILY PROGRAMS
contextual · middle
GOV. GRETCHEN WHITMER
STATE OF MICHIGAN
Transcript
Are you good? Yo, man. I got, like, two minutes to get upstairs for that, children's story time with governor Whitman. They already Ah, it got you, hon. What got me? There's a bee flying around. So I'm kinda allergic to bees. You good? You need some medicine or something? Man, ain't nobody got time for that. You know? I gotta get to the kids. Actually, I probably should stop by the bathroom first. Where's shopping? I thought he was supposed to be here five minutes ago. I know. I'm so sorry. Give him about five more minutes. He is never late. Hang on. I got this. When I was your age, I was already prepared to go to war. They're just albums for sure top five. Yeah. But ain't nobody topping nineties more to chestnut. I hear you. I hear you. Y'all hear something? Whatever it is, it don't have nothing to do with us. It's women's history month, and we have a permission slip to breathe. That's
