Viral Hooks
Trending short videosSerene woman behind a veil
S

@swiitchbeauty

Instagram · Carousel

@swiitchbeauty 👼🏽 everything you need to know about the 11:11 birthday sale we’re celebrating 11 years of you + us the same way we do it every year our 50% off sitewide sale starts at 11:11AM on friday 01.05 along with the launch of the limited edition swiitch vault - our first ever advent calender including two never seen before products + two pieces of exclusive merch BUT… ✨group chat swiitch girls get early access✨ comment below & we’ll send over a link to join our group chat we’ll share the password in the group chat 24 hours ahead of the sale - and group chat girls will access the 11:11 birthday sale a full day before everyone else does xxx the girls @ SBHQ

View original on Instagram

Performance

Views
114.9K
Likes
7.7K
Comments
4.4K
Engagement
10.5%
Outlier
1.7×

Video #29298 · Carousel

Serene woman behind a veilfrom @swiitchbeauty

[01]

Overview

A close-up, artistic portrait of a woman with her eyes closed, her face covered by a translucent white veil. The photo has a soft, serene, and ethereal mood and is used as the visual for a brand's birthday sale announcement detailed in the caption.

[03]

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[04]

Classification

Format
Carousel
Concepts
Vibe ShowcaseThemed AnnouncementBrand Showcase
Elements
Intimate Close-UpShallow Depth of FieldMood Lighting
Account
Brand
Topics
BeautyCosmetics / SkincareMakeupBrand Marketing

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 65%

everything you need to know about the 11:11 birthday sale

Visual hook · 35%

A striking and serene close-up portrait of a woman's face partially obscured by a sheer white veil, creating an ethereal and mysterious visual that captures attention.

[06]

Hook template

Steal this for your own video

Everything you need to know about [brand event] before [deadline or date].

  • — Everything you need to know about the Black Friday drop before it sells out.
  • — Everything you need to know about the membership launch before doors close tonight.
  • — Everything you need to know about the summer clearance before it ends Sunday.

Themes

  • serenity
  • purity
  • beauty
  • introspection

Techniques

  • soft lighting
  • close-up portraiture
  • shallow depth of field
  • use of sheer fabric

Trends

  • minimalist aesthetic
  • ethereal photography

Post caption

👼🏽 everything you need to know about the 11:11 birthday sale we’re celebrating 11 years of you + us the same way we do it every year our 50% off sitewide sale starts at 11:11AM on friday 01.05 along with the launch of the limited edition swiitch vault - our first ever advent calender including two never seen before products + two pieces of exclusive merch BUT… ✨group chat swiitch girls get early access✨ comment below & we’ll send over a link to join our group chat we’ll share the password in the group chat 24 hours ahead of the sale - and group chat girls will access the 11:11 birthday sale a full day before everyone else does xxx the girls @ SBHQ

Serene woman behind a veil | Viral Hooks