@instylemagazine We’re in Miami for InStyle’s #sponsored Race Week bash, and our team put the pedal to the metal…on having a little too much fun! Gracias a Dios, InStyle’s InTern @jess.judith knew how to slam the breaks on the madness and steer these editors to the Pit Stop party with glowing skin and minimal crash-outs. Sorry for party rocking!
Showrunner: @actuallyjonathanborge
Editor-In-Chief: @sallyholmes
Social Media Director: @taylor_ford
Director @justinedg3
Associate Director, Creative @frankboccia
Associate Director, Production @amy_lorenc
Senior Producer @saharapagan
Senior Post Producer @madsrich
Producer @leahsh0re
Editor Paul Isakson
DP Jonathan Franklin
Cam Op Santiago Ball
Audio Andre Ochoa
MUA Nanda Quero
Hair Artist Natalia Bratin
Stylist: @joshuatejadag
Stylist Assistant: @sarahfg___ @isabellasotop
Jess wears: @tods & @amiri
Special thanks to: @lasolascafe_southbeach @andazmiamibeach @newscafesouthbeach
Mockumentary of fashion event chaosfrom @instylemagazine
[01]
Overview
The creator, playing an InStyle intern named Jess, narrates a chaotic morning after a successful party in Miami. She begins by trying to locate her unresponsive colleagues, first attempting to call one and then searching the hotel. She finds her Fashion Director, Kevin, passed out and hungover on the floor, and then confronts another colleague, Jonathan, who is also hungover and unready, creating a comedic, high-stress scenario where she must get them prepared for the day's events.
A medium close-up of a woman speaking directly to the camera in a confessional style, with an animated and exasperated facial expression.
[06]
Hook template
Steal this for your own video
I work with [job title or role], and not ONE of them is [expected professional behavior] right now.
— I work with fashion directors, and not ONE of them is out of bed right now.
— I work with personal trainers, and not ONE of them is sober right now.
— I work with wedding planners, and not ONE of them is answering their phone right now.
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
An 'in media res' montage of a successful event, immediately contrasted by a narrator's voiceover hinting at a preceding disaster, creating an immediate story gap.
Payoff
A final, direct confrontation with the last obstacle, which is quickly defused through a humorous, disarming interaction that resolves the immediate tension and concludes the narrative arc.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Chaotic Flashback
Juxtaposing a successful outcome with the chaotic, relatable struggle required to achieve it, told through a flashback structure with escalating comedic obstacles.
1
The Retrospective Frame
The narrator explicitly states that while the end result was good, the process was not, formally initiating a flashback to reveal the conflict.
2
The Inciting Incident
The protagonist attempts a simple task (e.g., contacting a team member) which fails, establishing the core problem and their role as the problem-solver.
3
The First Failure Node
The protagonist investigates the problem and discovers the first obstacle—an incapacitated or uncooperative party—confirming the severity of the situation.
4
The Escalation Node
The protagonist confronts a second, more difficult obstacle, compounding the problem and raising the stakes and personal frustration.
Themes
Workplace Culture
Relatability
Event Promotion
Behind The Scenes
Techniques
Mockumentary
Flashback
Character-driven comedy
Trends
Branded Content Series
Relatable Workplace Skit
Post caption
We’re in Miami for InStyle’s #sponsored Race Week bash, and our team put the pedal to the metal…on having a little too much fun! Gracias a Dios, InStyle’s InTern @jess.judith knew how to slam the breaks on the madness and steer these editors to the Pit Stop party with glowing skin and minimal crash-outs. Sorry for party rocking!
Showrunner: @actuallyjonathanborge
Editor-In-Chief: @sallyholmes
Social Media Director: @taylor_ford
Director @justinedg3
Associate Director, Creative @frankboccia
Associate Director, Production @amy_lorenc
Senior Producer @saharapagan
Senior Post Producer @madsrich
Producer @leahsh0re
Editor Paul Isakson
DP Jonathan Franklin
Cam Op Santiago Ball
Audio Andre Ochoa
MUA Nanda Quero
Hair Artist Natalia Bratin
Stylist: @joshuatejadag
Stylist Assistant: @sarahfg___ @isabellasotop
Jess wears: @tods & @amiri
Special thanks to: @lasolascafe_southbeach @andazmiamibeach @newscafesouthbeach
Text overlays
title · beginning
THE intern
contextual · beginning
WE'RE IN MIAMI, BITCH!
contextual · beginning
Jess Judith
InStyle Intern
contextual · middle
EIGHT HOURS EARLIER...
contextual · middle
Kevin Huynh
Fashion Director
Transcript
Tier in Miami, bitch. Let's get ready for the incel party for the big race. The party was a success, but the morning wasn't so great. Wait. Let me call Danielle. She's ready for sure. Better me go find out. I don't know. I was really trying trying not to freak out. I have to be a good intern. Then I walk around the corner. Kevin. What happened? On a scale of one to 10 in terms of being hungover, I was deceased. You gotta stop yelling at me. Kevin. It's too bright. We have to set up for the party. I just need a second. Then I go knock on Jonathan's door. Leave me alone. I don't need my pillows fluffed. It's Jess. What? Jonathan, where have you been, bro? Like My head is We have to get to the venue. You're stressing me out. My hair is already on the roof. Looks perfect.
