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@underthecover.books

Instagram · Interview Q&A

@underthecover.books Yesteryear author Caro Claire Burke joins us Under the Cover! Caro’s gripping debut novel, Yesteryear, is about a tradwife influencer whose life is seemingly perfect - until she wakes up in an uncanny version of the past. It was an instant bestseller in the UK and US and is already being adapted by Anne Hathaway. We loved meeting Caro at Funny Weather, a beautiful new bookshop in North London, to hear about her favourite reads (and the beloved book she couldn’t finish!) 📜 Caro’s list: Yesteryear by Caro Claire Burke The Woman in Me by Britney Spears, read by Michelle Williams East of Eden and The Grapes of Wrath by John Steinbeck Sorrow and Bliss by Meg Mason Anything by Patricia Lockwood Shuggie Bain by Douglas Stuart Gone Girl, based on the novel by Gillian Flynn Behind the Beautiful Forevers by Katherine Boo In Memoriam by Alice Winn A Little Life by Hanya Yanagihara The poetry of Ada Limón The Message and Between the World and Me by Ta-Nehisi Coates Luster and Material by Raven Leilani

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Performance

Views
304.8K
Likes
11.7K
Comments
118
Engagement
3.9%
Outlier
5.4×
Length · 6 May 2026
2:03

Video #29436 · Interview Q&A

Rapid-fire book recommendation Q&Afrom @underthecover.books

[01]

Overview

Author Caro Claire Burke stands in a bookstore and answers a series of rapid-fire questions from an off-screen interviewer. For each question (e.g., 'Best audiobook?', 'Best classic?'), she provides a specific book recommendation, and an image of the book's cover appears on screen as she explains her choice. This Q&A format continues through various categories, covering books that make her laugh or cry, best adaptations, non-fiction, and her next anticipated read.

[02]

Simple outline

  1. 1Pose category prompt
  2. 2Deliver expert recommendation
  3. 3Provide emotional justification
  4. 4Conclude with future anticipation

[03]

Related videos

[04]

Classification

Concepts
Rapid Fire ListicleQ&A Response
Elements
Text OverlayImage OverlayJump Cut

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Title hook · 55%

Best Audiobook?

Verbal hook · 15%

Best audio book.

Visual hook · 30%

A woman with a warm expression smiling directly at the camera in a cozy, well-lit bookstore filled with books.

[06]

Hook template

Steal this for your own video

Best [content category]?

  • — Best cookbook?
  • — Best workout split?
  • — Best budgeting app?

[07]

Hook and payoff

The promise the opener makes, and how the video pays it back

Hook

An immediate, direct question that establishes the rapid-fire Q&A format and presents the first category for evaluation without any preamble.

Payoff

A forward-looking prompt ('What are you excited to read next?') that shifts from past evaluation to future anticipation, leaving the viewer with a final piece of 'insider' information and a sense of ongoing discovery.

[08]

Narrative framework

The structural pattern this video runs on

Framework

The Expert Gauntlet

An expert provides rapid-fire recommendations in response to a series of distinct, emotionally-driven categorical prompts, justifying each choice to establish authority and create value.

  1. 1

    The Recommendation Gauntlet

    A series of quick-cut prompts, each triggering a recommendation-and-justification cycle. The categories are varied (e.g., by medium, emotion, context) to maintain interest and showcase the expert's breadth of knowledge.

  2. 2

    The Vulnerability Beat

    A prompt that asks for a 'negative' or unexpected choice (e.g., 'a book you couldn't finish'). This builds trust and authenticity by showing the expert is not infallible.

  3. 3

    The Utility Beat

    A prompt focused on a practical application (e.g., 'a book you give as a gift'), providing direct, actionable advice for the viewer.

Themes

  • literature
  • personal taste
  • reading

Techniques

  • rapid-fire questions
  • image overlays

Trends

  • book recommendations

Post caption

Yesteryear author Caro Claire Burke joins us Under the Cover! Caro’s gripping debut novel, Yesteryear, is about a tradwife influencer whose life is seemingly perfect - until she wakes up in an uncanny version of the past. It was an instant bestseller in the UK and US and is already being adapted by Anne Hathaway. We loved meeting Caro at Funny Weather, a beautiful new bookshop in North London, to hear about her favourite reads (and the beloved book she couldn’t finish!) 📜 Caro’s list: Yesteryear by Caro Claire Burke The Woman in Me by Britney Spears, read by Michelle Williams East of Eden and The Grapes of Wrath by John Steinbeck Sorrow and Bliss by Meg Mason Anything by Patricia Lockwood Shuggie Bain by Douglas Stuart Gone Girl, based on the novel by Gillian Flynn Behind the Beautiful Forevers by Katherine Boo In Memoriam by Alice Winn A Little Life by Hanya Yanagihara The poetry of Ada Limón The Message and Between the World and Me by Ta-Nehisi Coates Luster and Material by Raven Leilani

Text overlays

  • informational · beginning

    Best Audiobook?

  • branding · middle

    under the cover with Caro Claire Burke

  • contextual · middle

    FUNNY WEATHER books + coffee

  • informational · middle

    Best classic?

  • informational · middle

    Book that makes you laugh?

  • informational · middle

    Book that makes you cry?

  • informational · middle

    Best adaptation?

  • informational · middle

    Best non-fiction?

  • informational · middle

    Which book do you always come back to?

  • informational · middle

    A book you couldn't finish?

  • informational · end

    Which book do you give as a gift?

  • informational · end

    Book you'd save from a fire?

  • informational · end

    Your next read?

  • call-to-action · end

    Browse Caro's list on our online bookshop, link in bio

Transcript

Best audio book. Britney Spears' memoir narrated by Michelle Williams. It is an unbelievable artistic experience to listen to Michelle Williams simultaneously embody Britney Spears, but also elevate her and honor her. Best classic. Anything by John Steinbeck. I think Best of Eden is a great entry point, but Grapes of Wrath will really, sock you in the stomach too. Which book makes you laugh? Sorrow and Bliss by Meg Mason, but anything by Patricia Lockwood is guaranteed to make me laugh out loud. Which book makes you cry? Shuggie Bain made me cry pretty extensively by Douglas Stewart. He's another writer that I feel like we are watching like, a future artist of the canon at work, which is always so exciting. Best adaptation? I think Gone Girl was adapted very well, and that was a very hard good to adapt because it's very interior. Best nonfiction? Behind the Beautiful Forevers by Katharine Boo. It's about this encampment city in Mumbai. It reads like the best novel you've ever read, but it's real. It's real people, and you get this glimpse into another life that kind of changed my understanding of what journalism could do. Which book do you always come back to? Most recently, I have been reading In Memoriam by Alice Wynne on loop. I think that's one of the best books of the last decade. Is there a book you couldn't finish? Yeah. You know what book I couldn't finish was A Little Life. At the point that I was reading it, it was just too heavy for me, and I like heavy stuff. Is there a book you give as a gift? Ada Limon. Her poetry is so beautiful, so accessible, such a great way to start appreciating poetry, and so I give her collections out a lot. Which book would you save from a fire? Anything by Ta Nehisi Coates, I probably would save from a fire. Fire. Between tier World and Me, The Message, I just think he writes with such moral clarity without being a moralizer, which is the hardest needle that a person can thread. What are you excited to read next? Raven Leilani has her sophomore novel coming out, and I'm ecstatic for that. I thought that Better was a revelation, and so I'm really excited to read her next book.

Rapid-fire book recommendation Q&A | Viral Hooks