Animated frog's week in moodsfrom @jellycat

Open on a [emotion descriptor], slow-moving [character or object type] that immediately makes viewers ask 'what is wrong with this thing?' — let it exist in silence before anything else happens.

• — Open on a slumped, defeated-looking cartoon office worker shuffling across the screen in slow motion — let the sadness land before any text appears.
• — Open on a droopy, half-melted ice cream cone character dragging itself forward with zero energy — hold on it long enough that viewers feel secondhand exhaustion.
• — Open on a tiny, sulking plant character with wilted leaves barely moving across a plain background — no music, no text, just the vibe hitting first.