@wirecutter
Instagram · Interview Q&A
@wirecutter If @cirie_fields could bring one thing to the @survivorcbs island, what would it be? Spoiler: Not a freeze-dried meal, even after we had her try 12 of them. 😂 Tap the link in bio to watch Fields taste test a whole bunch of gnarly — and, in some cases, actually sort of tasty — emergency meal kits.
Performance
Video #29779 · Interview Q&A
[01]
Survivor star Cirie Fields participates in a rapid-fire 'Would You Rather' game where she chooses her preferred survival item from a series of pairs. The winning item from each round advances in a tournament-style bracket, starting with a fishing rod and progressing through choices like a tarp, water filter, and electric lighter, with Cirie providing humorous justifications for each decision. The game culminates in a choice between an electric lighter and an emergency meal, where she emphatically rejects the meal based on a previous taste test.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
What Would Cirie Fields Rather Have on 'Survivor'?
Verbal hook · 35%
Would you rather have a fishing rod or deodorant?
Visual hook · 10%
A medium shot of celebrity Cirie Fields looking directly at the camera, paired with a large, bold title text overlay.
[06]
Steal this for your own video
What Would Choose: or ?
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct, title-card question that frames the entire video's premise, introducing the subject and the high-stakes context of their choices.
Payoff
A pattern-breaking twist that uses an external reference or comedic cutaway to deliver the final verdict, often serving as a call-to-action or promotion for related content.
[08]
The structural pattern this video runs on
Framework
The King of the Hill Gauntlet
A 'This or That' elimination tournament where the winner of each round becomes the new champion, facing a new challenger in the next round. The process continues until a final, ultimate winner is determined, with each choice revealing the subject's personality and priorities.
The Opening Gambit
The first choice is presented, establishing the initial 'champion' and the subject's core decision-making criteria (e.g., practicality over comfort).
The Champion's Reign
A series of rapid-fire challenges where the established champion defends its title against various challengers, reinforcing its value and revealing more about the subject's priorities with each justification.
The Dethroning
A pivotal moment where a new challenger defeats the reigning champion, resetting the stakes and creating a new narrative focus. This beat can repeat multiple times to escalate the drama.
The Final Showdown
The ultimate champion faces its final, most thematically relevant or unexpected challenger, leading to the video's climax.
If @cirie_fields could bring one thing to the @survivorcbs island, what would it be? Spoiler: Not a freeze-dried meal, even after we had her try 12 of them. 😂 Tap the link in bio to watch Fields taste test a whole bunch of gnarly — and, in some cases, actually sort of tasty — emergency meal kits.
title · beginning
What Would Cirie Fields Rather Have on 'Survivor'?
contextual · beginning
Fishing rod
contextual · beginning
Deodorant
contextual · beginning
✓ Fishing rod
contextual · middle
Tarp
contextual · middle
✓ Tarp
contextual · middle
Water filter
contextual · middle
✓ Water filter
contextual · end
Electric lighter
contextual · end
✓ Electric lighter
call-to-action · end
Will Cirie's taste buds survive an emergency meal taste test? Find out on YouTube.
Would you rather have a fishing rod or deodorant? Definitely a fishing rod. Who cares how I smell? A fishing rod or earplugs? Oh, lord. Sometimes I would prefer the earplugs, but I have to say the fishing rod because I can always feed myself. Myself. A fishing rod or a sleeping eye rank? A fishing rod. I like to be able to wake up quick if you don't no something crawling on you. If I have a mask on, I'm yeah. No. Fishing rod over an eye mask. A fishing rod or a tarp? Oh. I'm always good, and I hate to be wet. I might have to take the tarp over the fishing rod. A tarp or a flashlight? Who cares about the dark? I wanna stay dry. I'm taking a tarp over a flashlight. A tarp or a water filter? I think I have to take the water filter because I'm always thirsty. A water filter or walkie talkies? Water filter. I don't wanna talk to anybody anyway. Water filter or a rice cooker? Water filter. I know how to cook rice. As Emily. Water filter or electric lighter? Damn. I'll take the electric lighter because I can boil water with that. An electric lighter or a hammer? Do I look like I want a hammer? I'll take the electric lighter. Electric lighter or emergency meal? Better I tasted some of the meals, give me electrolytes.