Viral Hooks
Trending short videosFashion catalog creative mood board
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@olympiamarie

Instagram · Carousel

@olympiamarie The Making of a Catalog; Story ideas for Fall 2024 ideation. A peek into the process behind the catalog creation; initial story ideas pinned up to the Homasote wall in my office Thank you @gabriellemarceca, @atelierfranckdurand, and everyone else who had their hand in this project ❤️

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Performance

Views
32.5K
Likes
2.2K
Comments
13
Engagement
6.7%

Video #2998 · Carousel

Fashion catalog creative mood boardfrom @olympiamarie

[01]

Overview

A carousel of eight photos documenting a physical mood board in an office. The board is covered with pinned-up photographs, magazine clippings (many from vintage J.Crew catalogs), and handwritten notes, serving as creative inspiration for a future fashion catalog.

[03]

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[04]

Classification

Format
Carousel
Concepts
Behind The Scenes
Account
BrandPersonal Brand
Topics
Brand MarketingDesign

[05]

Hook analysis

What stops the scroll in the first 3 seconds

Verbal hook · 25%

The Making of a Catalog; Story ideas for Fall 2024 ideation.

Visual hook · 75%

A visually dense and textured mood board filled with vintage-style photographs and notes, creating an immediate sense of nostalgia and creative authenticity that invites closer inspection.

[06]

Hook template

Steal this for your own video

A [surface or display] completely covered in [layered visual elements] — this is how [process or outcome] actually gets made.

  • — A corkboard completely covered in torn magazine pages and handwritten sticky notes — this is how a luxury fashion catalog actually gets made.
  • — A studio wall completely covered in color swatches and fabric samples — this is how a product collection actually gets designed.
  • — A whiteboard completely covered in printed screenshots and marker scribbles — this is how a viral content strategy actually gets built.

Themes

  • creativity
  • nostalgia
  • brand heritage
  • design process

Techniques

  • documentary photography
  • natural lighting
  • shallow depth of field

Trends

  • behind the scenes content
  • analog aesthetic
  • photo dump

Post caption

The Making of a Catalog; Story ideas for Fall 2024 ideation. A peek into the process behind the catalog creation; initial story ideas pinned up to the Homasote wall in my office Thank you @gabriellemarceca, @atelierfranckdurand, and everyone else who had their hand in this project ❤️

Fashion catalog creative mood board | Viral Hooks