@thisonesnice
Instagram · Split screen
@thisonesnice 4 Bedrooms | 6 bathrooms | ~250 sq m 📍The Icon, Teulada, Sardinia, Italy 4 bedroom house for sale in Sardinia, Italy #houses #sardinia
@thisonesnice
Instagram · Split screen
@thisonesnice 4 Bedrooms | 6 bathrooms | ~250 sq m 📍The Icon, Teulada, Sardinia, Italy 4 bedroom house for sale in Sardinia, Italy #houses #sardinia
Performance
Video #30355 · Split screen
[01]
The creator presents a luxury villa in Sardinia, Italy, framing it as something the viewer deserves. He takes the audience on a virtual tour using a split-screen format, showing aerial shots, maps, the terrace, and various interior rooms like the living area, kitchen, and bedroom. Throughout the tour, he provides humorous and aspirational commentary, encouraging the viewer to guess the property's price before revealing it at the end.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 45%
Guess the house price: 📍 Sardinia, Italy 🇮🇹
Verbal hook · 25%
You know what I've realized you absolutely deserve?
Visual hook · 30%
A stunning aerial shot of a luxury villa on a cliff overlooking a vibrant turquoise bay and a white sand beach, creating an immediate sense of aspiration and beauty.
[06]
Steal this for your own video
Guess the price of this in
[07]
The promise the opener makes, and how the video pays it back
Hook
A direct address to the viewer, asserting that they are deserving of an unspecified, high-value item or experience, creating an immediate personal investment.
Payoff
The narrator voices the central question established in the premise on the viewer's behalf and delivers the answer (the price), providing a satisfying resolution and a final confirmation of the subject's value.
[08]
The structural pattern this video runs on
Framework
The Aspirational Entitlement
To create a powerful sense of desire and personal justification for a luxury item/experience by framing it as something the viewer inherently deserves, then guiding them through a fantasy of ownership before revealing the price as a final, climactic piece of information.
The Mythic Introduction
The subject is introduced with a prestigious name ('The Icon') and/or idyllic location to establish its high status immediately.
The Interactive Premise
The audience is explicitly invited to participate in a game ('Guess the price') that requires them to watch until the end for the answer, locking in engagement.
The Utopian Promise
A hyperbolic claim is made about the subject's ability to solve a universal problem ('Moving to Italy solves all of your problems'), framing it as a perfect solution.
The Visual Corroboration
Compelling visuals are presented as undeniable proof of the Utopian Promise, connecting the abstract claim to tangible beauty.
The Lifestyle Tour
A guided walkthrough of the subject's key features, presented not as technical specs but as components of an idealized lifestyle the viewer can project themselves into (e.g., 'drinking wine on the terrace').
The Re-Centering Statement
The narrative briefly pauses to reiterate the initial premise that this entire experience is specifically 'for' the viewer, strengthening the personal connection and sense of deservedness.
4 Bedrooms | 6 bathrooms | ~250 sq m 📍The Icon, Teulada, Sardinia, Italy 4 bedroom house for sale in Sardinia, Italy #houses #sardinia
contextual · throughout
Guess the house price: 📍 Sardinia, Italy 🇮🇹
informational · end
€10 million
You know what I've realized you absolutely deserve? It's a house in Sardinia in Italy called the Icon. Well, obviously, your house has got to be called the Icon. That's a that's a bad minimum. So should we try this life on for size and go, yeah, that would be great? Yes. So let's do it right now and you can guess the price while you're at it. Okay no we're gonna be moving you to Italy which is a fun fact moving to Italy solves all of your problems. Psychiatrists don't like to tell you that but it is true. Anyway specifically Sardinia in a place called Tellada. Gotta be worst, no idea what it's like around tier, but I do know it looks like this. And that means your problems are solved, doesn't tier? Really. Oh, you good your house here and the sea is tier, which is pretty great. And you know you deserve a little dip whenever you fancy it. Tier this is this is gonna be your new home. We'll start with this terrace because you're gonna be spending a lot of time drinking wine and eating olives on this terrace. Inside the weird shapes and the just fantastic gorgeosity is just non stop, frankly. Right here this is your living room slash open plan dining room slash kind of cave. Idyllic cave of wonderment. Big French doors, let in the sea air, let in the view. You're gonna be looking at that view a lot so so you need a telescope like these people have. Now if there's one thing you deserve, it's weird rounded shaped windows no you can good, I'm I'm too good for square or rectangle windows actually. I deserve them to be organic shaped. And you do. Then here's your kitchen. Don't worry too much about that. You have of course got a chef in this new lifestyle you're living. And then every room, the vibe is just immaculate is the only word that can be used. Your own private terrace which no one else is allowed on. Just one sun lounger for you and you only. That's about right, I reckon. With this view of the Mediterranean, we like that. And maybe pop down to this lawn section for a bit more sun lounging. You've good options. And then we'll just finish off by reminding ourselves that this this is a bit this is for you. But Tom, how much is this worse that I without a shadow of a doubt definitely deserve? It's a great question. Good you asked. Well, I can tell you this is on the market right no. Not that it matters, but it's €10,000,000.