@throwingfits
Instagram · Single Photo
@throwingfits new terrain
Trending short videosMeme about Salomon hiking shoes
The edit1 shot · 1 text
Shots Text
Performance
- Views
- 1M
- Likes
- 68.1K
- Comments
- 239
- Engagement
- 6.7%
- Outlier
- 16.8×
Video #30386 · Single Photo
Meme about Salomon hiking shoesfrom @throwingfits
[01]
Overview
This is a meme that uses a popular reaction image of a man with a lot of money to humorously suggest that the brand Salomon has become incredibly wealthy by selling hiking shoes to people who wear them for fashion in urban settings rather than for actual hiking.
[02]
Simple outline
- 1State a specific, ironic premise.
- 2Provide an exaggerated visual punchline.
- 3Rely on instant text-visual synergy.
[03]
Related videos
1.3M30.4×Edgy meme selling insurgent sneakers@americana.pipedream · Satirical Product Pitch
408.7K21.3×Alternative hiking sneaker buying list@clayton.chambrs · Buying List
275.5K6.4×Reaction meme about a fashion mistake@throwingfits
609.2KMSCHF boot launch comparing to Timberland@mschf · Hot Take
604.4K80.3×Greenscreen sneaker review and breakdown@calebulffers · Review
3.1M58.9×Shoe design demo with bold claim@therealpatharris · Showcase
2.9M584.3×Meme about being tall with shoes@mitchfieldd · Screenshot Carousel
451.6KLimited edition black fuzzy sneakers in a box.@mschf · Product Showcase
636.5KJimmy Fallon promotes wear-away sneakers.@mschf · Product Showcase
419.7KSpike Lee models giant cartoon boots.@mschf · Social Proof Showcase
172.7K19×Meme asking how fish wear flip-flops@swedishfish · Hypothetical Case Study
756.6K2.4×Fake commercial for motorized boots@wisclandscaping · Satirical Product Pitch[04]
Classification
[05]
Hook analysis
What stops the scroll in the first 3 seconds
Title hook · 45%
Salomon after inventing hiking shoes for people who only walk on concrete
Verbal hook · 45%
Salomon after inventing hiking shoes for people who only walk on concrete
Visual hook · 10%
An exaggerated and humorous image of a man holding massive stacks of cash on his shoulders and to his ear like a phone, symbolizing extreme wealth and success.
[06]
Hook template
Steal this for your own video
after making for people who only use it for
- — Stanley after making survival flasks for people who only use them for their morning commute
- — Arc'teryx after making mountaineering jackets for people who only use them for coffee shop fits
- — Yeti after making expedition coolers for people who only use them for backyard BBQs
[07]
Hook and payoff
The promise the opener makes, and how the video pays it back
Hook
The text overlay acts as the hook, presenting a highly specific, relatable, and often satirical premise that establishes the context for the image.
Payoff
The payoff is the instant comedic resolution achieved when the viewer connects the textual premise with the visual evidence, confirming the humorous hypothesis presented in the text.
[08]
Narrative framework
The structural pattern this video runs on
Framework
The Premise & Payoff
This framework juxtaposes a text-based premise (the 'Setup') with a visual punchline (the 'Payoff') within a single frame. The structure relies on the immediate, simultaneous delivery of a relatable cause and an exaggerated, humorous effect.
- 1
The Unified Premise-Punchline
A single slide that simultaneously delivers the narrative setup (the text describing an ironic scenario) and the comedic payoff (the image visualizing an exaggerated outcome). The structure collapses a traditional story arc into one frame, where the visual directly and hyperbolically answers the 'what happened next' implied by the text.
Themes
Techniques
Trends
Post caption
new terrain
Text overlays
title · photo_0
Salomon after inventing hiking shoes for people who only walk on concrete