@justedwardcrockett
Instagram · Carousel
@justedwardcrockett What are you getting the filmmaker in your life?
@justedwardcrockett
Instagram · Carousel
@justedwardcrockett What are you getting the filmmaker in your life?
Performance
Video #3041 · Carousel
[01]
This is a six-slide Instagram carousel post presented as 'Part 1' of a gift guide for filmmakers. Each slide showcases a different category of gift ideas—movie posters, LED lights, mini cameras, and A24 gear—with specific product examples and their prices. The final slide uses a call-to-action, prompting users to comment 'grinch' to receive a link to the full guide.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook
FILMMAKERS GIFT GUIDE PART 1
Verbal hook
What are you getting the filmmaker in your life?
Visual hook
The first slide features a nostalgic and widely recognized cartoon character (Linus from Peanuts) with his iconic, sparse Christmas tree, creating an immediate emotional and seasonal connection that draws the viewer in.
[07]
The promise the opener makes, and how the video pays it back
Hook
A highly targeted title slide calling out a specific demographic and promising a curated collection, often tagged as a series (e.g., 'Part 1') to build follower retention.
Payoff
A high-leverage Call to Action requiring the user to comment a specific keyword to receive the complete, extended list via automated Direct Message, driving algorithmic engagement.
[08]
The structural pattern this video runs on
Framework
The Curated Resource & Auto-DM Trigger
Hook a specific demographic with a highly curated list of recommendations, provide immediate value through categorized examples with exact pricing, and leverage the built-up desire into a keyword-comment CTA for the full resource.
The Accessible Entry
Introduce the first category with a broad appeal and an accessible price range to ease the viewer into the list and establish the format.
The Tiered Specifics
Present subsequent categories featuring multiple specific product recommendations per slide, usually spanning different price tiers (budget to premium) to appeal to all segments of the audience.
The Subculture Flex
Include a category of highly niche, culturally relevant items that prove the creator deeply understands the target audience's specific tastes, elevating the list from generic to expert-level.
What are you getting the filmmaker in your life?
title · photo_0
FILMMAKERS GIFT GUIDE PART 1
informational · photo_1
Mid-century modern movie posters $10-$50
informational · photo_2
Small LED RGB Lights Aputure MC $80 Zhiyun M20C $130 Kelvin Light Play Pro $240
informational · photo_3
Mini Camera Canon Powershot $330 Lomo Film Camera $110 Basquiat Polaroid $170
informational · photo_4
A24 Gear A24 Mug $13 A24 Aspect Ratio Blanket $120 Civil War Soundtrack on Vinyl $30
call-to-action · photo_5
Comment “grinch” and I’ll send you the link to the full gift guide