@ethandressen
Instagram · Single Photo
@ethandressen Yes I would like Parmesan on my salad
@ethandressen
Instagram · Single Photo
@ethandressen Yes I would like Parmesan on my salad
Performance
Video #30422 · Single Photo
[01]
This is a meme featuring a man standing in an office. A large text overlay expresses a humorous and hyperbolic frustration with the Microsoft Teams feature that changes a user's status to 'away' (yellow) after a short period of inactivity.
[02]
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[05]
What stops the scroll in the first 3 seconds
Title hook · 65%
WHOEVER DECIDED TO MAKE THE MICROSOFT TEAMS ICON CHANGE FROM GREEN TO YELLOW AFTER 2 MINUTES OF INACTIVITY DESERVES A LIFETIME OF USING A CHEESE GRATER AS TOILET PAPER.
Verbal hook · 20%
WHOEVER DECIDED TO MAKE THE MICROSOFT TEAMS ICON CHANGE FROM GREEN TO YELLOW AFTER 2 MINUTES OF INACTIVITY...
Visual hook · 15%
The visual hook is the juxtaposition of a mundane, everyday office scene with a hyperbolic and comically aggressive text overlay. The contrast between the calm visual and the extreme statement creates immediate humor and grabs attention.
[06]
Steal this for your own video
WHOEVER DECIDED TO MAKE DESERVES A LIFETIME OF .
[07]
The promise the opener makes, and how the video pays it back
Hook
The entire slide acts as the hook, using a bold, all-caps text overlay to state a highly relatable grievance that immediately captures the attention of a specific audience.
Payoff
The payoff is the immediate comedic release and feeling of shared understanding, delivered in a single, highly shareable image.
[08]
The structural pattern this video runs on
Framework
The Relatable Grievance Meme
A single-slide format that pairs a highly specific, relatable frustration with a comically extreme and creative punishment. The humor is generated by the massive escalation from a minor annoyance to an absurdly severe consequence, all set against a mundane, contextual background image.
The Shared Pain Point
The first half of the text identifies a specific, common annoyance related to technology, work, or daily life, creating an instant connection with the viewer.
The Hyperbolic Punchline
The second half of the text escalates dramatically, proposing a creative and absurdly disproportionate punishment that serves as the comedic payoff.
The Mundane Backdrop
The background photograph provides a simple, non-distracting visual context that grounds the complaint in a familiar setting, enhancing its relatability without overpowering the text.
Yes I would like Parmesan on my salad
title · photo_0
WHOEVER DECIDED TO MAKE THE MICROSOFT TEAMS ICON CHANGE FROM GREEN TO YELLOW AFTER 2 MINUTES OF INACTIVITY DESERVES A LIFETIME OF USING A CHEESE GRATER AS TOILET PAPER.