@mondo_duplantis
Instagram · Cinematic Trailer
@mondo_duplantis Guys, this is crazy! Stay tuned for my next try #ad
@mondo_duplantis
Instagram · Cinematic Trailer
@mondo_duplantis Guys, this is crazy! Stay tuned for my next try #ad
Performance
Video #30473 · Cinematic Trailer
[01]
The video documents a branded stunt where a pole vaulter attempts to jump over a massive wall constructed entirely from Lidl grocery products. It begins with the delivery and setup, captures the athlete's pre-jump nervousness, shows the dramatic jump itself, and concludes with a humorous twist where he fails slightly by knocking over some apples, followed by a text overlay comically scheduling the next attempt years in the future.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Do you think anyone's ever done this before?
Visual hook · 65%
Dramatic opening of a large truck's rear doors, revealing it is completely filled with groceries, creating a sense of scale and mystery.
[06]
Steal this for your own video
We built a entirely out of — then tried to over it.
[07]
The promise the opener makes, and how the video pays it back
Hook
Pose a question that establishes the unprecedented nature of the upcoming attempt, immediately creating a curiosity gap.
Payoff
A definitive statement (via text overlay) announces a specific time/date for the next attempt, transforming a one-off failure into an episodic cliffhanger that encourages viewers to follow for the sequel.
[08]
The structural pattern this video runs on
Framework
The Epic Attempt Framework
Frame a difficult or unusual challenge as a high-stakes event, build tension through a combination of visual scale and personal vulnerability, and resolve with an unexpected outcome that sets up a future installment.
The Unprecedented Premise
The narrator explicitly states the novelty and uniqueness of the challenge being undertaken, confirming for the viewer that they are about to witness something new.
The Vulnerability Confession
The protagonist reveals a shift from prior confidence to present doubt, humanizing the struggle and increasing the perceived difficulty and emotional stakes.
The Action Climax
The central attempt at the challenge is shown in full, representing the peak of the physical action and the moment the audience has been waiting for.
The Subverted Expectation
The attempt results in a clear failure, subverting the audience's typical expectation of a successful, heroic resolution in challenge-based content.
Guys, this is crazy! Stay tuned for my next try #ad
branding · middle
Lidl presents
title · middle
The Jump of the Year
contextual · end
Next try: June 1, 2026
You think anyone's ever done this before? Absolutely not. I felt good this morning going into this, but no, quite nervous actually. It's a lot taller than I expected.