@espn
Instagram · Split screen
@espn Marcus and Alex Holman will both take the field Friday in the WLL and PLL. Alex will take the field for the Maryland Charm, while her husband, Marcus, will play for the Boston Cannons.
@espn
Instagram · Split screen
@espn Marcus and Alex Holman will both take the field Friday in the WLL and PLL. Alex will take the field for the Maryland Charm, while her husband, Marcus, will play for the Boston Cannons.
Performance
Video #30481 · Split screen
[01]
A female lacrosse player, Alex Aust Holman, uses a walkie-talkie from the stands to talk to her husband, Marcus Holman, who is on the field during a professional lacrosse game. They banter about his performance and the novelty of her being 'in his helmet.' The video then cuts to a split-screen showing her reactions and commentary as she watches him play, culminating in her celebrating a goal scored by his team.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Title hook · 55%
HUSBAND AND WIFE MIC'D UP DURING THE GAME
Verbal hook · 30%
Marcus, it's Alex, your wife here. Can you hear me okay?
Visual hook · 15%
A woman in a sports jersey holds a walkie-talkie in the stands of a stadium, with a fully-geared lacrosse player kneeling on the field in the background, creating an unusual and intriguing scene.
[06]
Steal this for your own video
HUSBAND AND WIFE MIC'D UP
[07]
The promise the opener makes, and how the video pays it back
Hook
Immediately presents a unique and relatable interpersonal dynamic within an unusual context, using on-screen text to clarify the premise instantly.
Payoff
The live event concludes with a clear, positive outcome, triggering a celebratory reaction from the commentator and a humorous or prideful acknowledgment from the performer, providing a satisfying resolution.
[08]
The structural pattern this video runs on
Framework
The Shared Experience Payoff
Placing two related individuals in a high-stakes or unusual environment and allowing one to commentate on the other's performance in real-time, culminating in a shared moment of success.
The Premise Establishment
Sets up the unique communication method and confirms the connection between the two subjects, establishing the narrative's core gimmick.
The Comedic Conflict
Introduces a lighthearted, relatable point of tension or a central joke that defines the tone of the interaction.
The Insider Debrief
One subject interviews the other about their performance, providing the audience with expert insight and grounding the interaction in the context of the event.
The Live Commentary
The narrative shifts from reflection to real-time action, with the observing subject narrating an unfolding event, building suspense and anticipation for the outcome.
Marcus and Alex Holman will both take the field Friday in the WLL and PLL. Alex will take the field for the Maryland Charm, while her husband, Marcus, will play for the Boston Cannons.
title · beginning
HUSBAND AND WIFE MIC'D UP DURING THE GAME
informational · middle
UNDER THE HELMET MARCUS HOLMAN & ALEX AUST HOLMAN
informational · middle
EAST 4 10:26 2nd 1 WEST
Marcus, it's Alex, your wife here. Can you hear me okay? I can. Is this your dream or nightmare to have your wife in your helmet right now? Honestly, I don't know. I'm I'm TBD. Are you gonna talk me through this possession? Hopefully, I score How did you feel about that first quarter? Good. I was like, I got stuck out there on defense a little better, like, triple shifting. So the heart rate is elevated. Feeling good, though. You no, it takes a while to get these these joints warmed up. For sure. I saw you trying to d f Tom Treiber. That was probably your dream. Yeah. No. I didn't love that, honestly. I have no idea. Maybe you should get back on defense. Yeah. Marcus, you're supposed to be a two way player now. I just died. Oh, god. Here we go. Oh, baby. That was all made. Good best. Gunner. Nice look. Gun.