@aew
Instagram · Skit
@aew "We always said that we would fly the flag of AEW. Tonight, we BLED for AEW!" EXCLUSIVE: @a.j.andbigjustice, @realqtmarshall, and @itztherealrizzler brought the BOOM to the #AEWDoN: Buy-In, presented by @vitacoco!
@aew
Instagram · Skit
@aew "We always said that we would fly the flag of AEW. Tonight, we BLED for AEW!" EXCLUSIVE: @a.j.andbigjustice, @realqtmarshall, and @itztherealrizzler brought the BOOM to the #AEWDoN: Buy-In, presented by @vitacoco!
Performance
Video #30547 · Skit
[01]
A professional wrestler, covered in fake blood, delivers a passionate backstage promo to the camera, flanked by his entourage. He is interrupted by another wrestler who questions the origin of a Vita Coco mascot costume, leading the group to unmask the person inside, revealing it to be another wrestler. The video concludes with the group celebrating and delivering their signature catchphrase and synchronized fist bumps.
[02]
[03]
[04]
[05]
What stops the scroll in the first 3 seconds
Verbal hook · 35%
Tonight, right here in New York, when the conglomeration, Orange Cassidy, Mark Briscoe, and Roderick Strong needed boom and doom, we were right there.
Visual hook · 65%
The video opens on a group of wrestlers, with the central speaker being shirtless and covered in fake blood trickling down his chest, immediately signaling that he has just been in a physical altercation.
[06]
Steal this for your own video
Open on in a tight group shot, visibly marked by , with their framing them as they face the camera.
[07]
The promise the opener makes, and how the video pays it back
Hook
The video opens with a high-energy, emotionally charged monologue from a central character who is visibly battered, establishing immediate stakes and context.
Payoff
The entire group, now including the newly revealed character, unites to deliver a powerful, rhythmic, and memorable catchphrase that integrates the brand into their closing statement, resolving the tension with a high-energy finale.
[08]
The structural pattern this video runs on
Framework
The Trojan Horse Reveal
A serious, high-energy monologue is interrupted by a comedic micro-mystery involving a prop or character, which culminates in a surprise identity reveal and a unified, branded sign-off.
The High-Stakes Declaration
The main character passionately declares their group's purpose, loyalty, and recent accomplishment, setting a serious and intense tone.
The Pattern-Interrupt Question
A secondary character deflects a serious question by introducing a seemingly random, often humorous, question about an out-of-place branded object, shifting the narrative focus unexpectedly.
The Focused Interrogation
The group's attention converges on a single, silent entity (a mascot), building suspense and creating a focal point for the mystery through collective questioning and finger-pointing.
The Surprise Identity Reveal
The mystery is resolved through a physical action (unmasking) that reveals a known or surprising character, triggering a collective reaction of shock and recognition from the group.
"We always said that we would fly the flag of AEW. Tonight, we BLED for AEW!" EXCLUSIVE: @a.j.andbigjustice, @realqtmarshall, and @itztherealrizzler brought the BOOM to the #AEWDoN: Buy-In, presented by @vitacoco!
Tonight, right here in New York, when the conglomeration, Orange Cassidy, Rank Briscoe, and Roderick Strong needed boom and doom, we were right there. Big Good AJ, Big Justice, Tier Rizzler, QT Marshall. We always said that we would fly the flag of AEW. And tonight, we bled for AEW right here at the buy in at Double or Nothing. Now, QT, what went on on that top rope? That was kind of a doom. Hey. Hey. Hey. Where'd you guys get that Vita Coco water that you were pouring everywhere? I don't know. From him. Him. From this guy? Yeah. Who's this guy? Who's this guy? Vita Coco. Get this out of here. Who's this? Oh, shit. Solo. Hey, Vita Coco, Big Boom AJ, QT Marshall, Big Justice, The Rizzler, and The Conglomeration, and everyone here tonight at AEWW or Nothing gets five big bones. Boom. Boom. Boom. Boom. Boom. Boom.